Leading Mumbai based ed-tech start-up for competitive entrance test preparation, Embibe.com, announced the acquisition of 100Marks, one of the most sought after student guidance platforms for JEE Main, Advanced and Medical, in a cash plus stock deal. This has marked an unprecedented coming together of two of the biggest players in the Indian education technology space.

With a combined footprint of 4 million visitors last year, the acquisition is a way which will guide Embibe establishing itself firmly as a leader in the category, while also building the strongest guidance and score improvement platform targeted towards students preparing for the toughest exams in the country.

"In acquiring 100Marks, we have not only welcomed India’s most respected and prompt JEE preparation guidance platform to the Embibe family; but have also been fortunate to add two extremely committed young entrepreneurs to our team. What they’ve created is truly exceptional and what we will build together will be phenomenal for students across the country." said Aditi Avasthi, Founder and CEO, Embibe. 

100Marks is one of the most popular platforms which students preparing for IIT-JEE use for extensive doubt resolution. Developed by IIT and DCE alumuni, 100Marks guides students in their self study through gamified adaptive practice and prompt exam news and updates. 

Pradeep Kumar, Founder, 100Marks said, "We are very excited to partner with Embibe! Aditi and her team have built a very impressive test prep platform on a foundation of strong technology and data analytics. Both Embibe and 100Marks share a common vision of helping students score higher, and it was only logical for the two to come together in an effort to create the strongest platform for test prep in India."