After graduation, many students seek the path to higher education that could provide them internal and external growth for better career opportunities. Most of them pursue an MBA degree. Students from any discipline are eligible to opt for this branch of study. Today, Media and Entertainment Management is one of the many disciplines in which students are looking forward to pursuing their postgraduate study. Previously considered by a lesser number of students for higher education, at present Media and Entertainment industry has grown to such an extent that it has become a choice for a huge number of students.
Overview
A postgraduate program in Media and Entertainment is a two-year fulltime postgraduate course where students are allowed admission based on scores of entrance examinations conducted by respective colleges/universities. A postgraduate program in Media and Entertainment gives students the knowledge about present-day management scenario in the media and entertainment industry, the changing patterns of the viewers – their buying behaviors. It gives learners the skills to make strategies for the development of the Media and Entertainment sector.
The prime objective of a postgraduate course in media management is to build a core competence of managerial functions which includes practical techniques and theoretical understanding of media and entertainment industry.
Indian Media and Entertainment Sector
Indian Media and Entertainment sector has become a center of attraction across the world. Over the past few years, the Media and Entertainment sector in India has evolved and matched the global standards. This is why the sector requires more and more media managers to become indispensable in the near future.
Eligibility Criteria
Students who are willing to pursue a postgraduate program in Media and Entertainment are needed to have a Bachelor’s degree in any discipline with a minimum aggregate of 60 percent marks from a recognized university.
Admission Process
Among the institutes that impart Media and Entertainment management education, most of them consider the scores of the students in entrance examinations. Then the eligible students are called for group discussion and personal interview. In these rounds, the students’ general knowledge, public speaking, confidence, and personality are measured. Some of the entrance examinations that are considered for admission are: Common Aptitude test (CAT), Xavier Aptitude Test (XAT), Common Management Aptitude Test (CMAT), Management Aptitude Test (MAT) and Graduate Management Aptitude Test (GMAT).
Syllabus and Course Curriculum
The subjects that a student learns during the two-year postgraduate media and entertainment management are:
Semester 1 – Principles of Management, Quantitative Techniques in Management, Managerial Economics, Managerial Accounting, Organizational Behavior and Managerial Communication.
Semester 2 – Media Management, Media and Entertainment Business, Marketing Management, Financial Management, Media and Entertainment Planning, Human Resource Management and Business Research Methodology.
Semester 3 – Strategic Management, Management Information System, Consumer Behavior, Integrated Marketing Communications, Social Media and Digital Media, Censorship, Ethics and Media Law and Event Management.
Semester 4 – Entrepreneurship and Management Innovations, Comprehensive Project, Sound Production and Music Industry Management, Film and TV Production Programming Management and Strategic Marketing and Brand Marketing.
Career Scopes
After completion of the course, students can work as Marketing Analysts, Media Strategists, Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst and Channel Head. The salary varies according to the posts and experience. The minimum salary is 3lpa and it increments with experience to more than 10lpa. Students who are inclined towards teaching can also pursue their higher studies (Ph.D.) to become professors or lecturers.
There are many good colleges and universities in India that provides the students to develop themselves holistically.
