Among many marketing strategies, ‘Digital Marketing’ topped the marketing graph of corporate India in 2009, when statisticians highlighted that India’s digital marketing reached a stunning figure of $3.9 billion. This huge amount by ROI from digital marketing was the beginning. In a span of 10 years, digital marketing added prefixes like ‘mil’, ‘bil’, ‘tril’, ‘zil,’ etc. before ‘lion’ in innumerable businesses across India. Before that, the days of marketing were locked into cold calling and offline marketing campaigns. With the advent of digital mediums – email, social media and SEO, marketing became a transparent process.

Over the years, what digital marketing has done is it has created huge job vacancies for people who have a fear to talk on phone, however, have a bag full of marketing ideas. A digital marketing career, indeed, is the need of the hour for individuals looking into kick-starting their professional journey. Traditional marketing and digital marketing both are beneficial. The outcome depends on the skills of the marketers. A traditional marketer can become a good digital marketer.

Beginners Guide to Digital Marketing

Digital marketing is the marketing of products and services on internet, or television, or any digital medium. Many services and products reach global customers due to the intersection of digital marketing in every developing and developed business. On one side, it helps customers to search for products and services in minimum time and on the other side, it supports businesses by helping them to reach every nook of the targeted territory. Upon channelizing digital marketing strategies, businesses receive magnified ROI figures.

Surely you have noticed infographics and advertising videos on YouTube, Facebook, Twitter and LinkedIn and Instagram. This is a form of digital marketing used by many growing and reputed businesses. The social media sites are the biggest marketing campaign radiators. Email marketing, another form of digital marketing, is another marketing tool used by topnotch organizations to increase the perimeter of their presence.

Meantime, SEO marketing is also redirecting internet users to websites from the results obtained in the search engines. SEO marketing - When we search anything in Bing, Yahoo, Google or any other search engine using specific keywords, it gives us a list of web pages with similar keywords in the contents. There are paid searches and unpaid searches. Businesses availing the paid searches use the paid options of the respective search engines. Others, who don’t, organically market the content using the concept of keyword search.

Artificial intelligence (AI) is also helping digital marketers in marketing processes. AI curates contents, predicts users’ choices from data history, design web pages, personalize marketing emails.

Career Scopes for Digital Marketers

Digital marketing jobs are increasing. Everyday businesses are posting advertisements in job portals for the positions of digital marketing executives, SEO executive, Link Building Specialist, Social Media Specialist, Google Ads Specialist, Email Marketing Specialist, Web Analyst, Online Reputation Executive, Content Marketing Executive, Digital Marketing Manager, Social Media Manager, Digital Marketing Head, Paid Marketing Manager and Digital Brand Head.

Not only students, working inbound marketing professionals, offline marketing professionals trying to finish digital marketing course as fast as they could. Practically speaking, chances of getting hired increases if you do a digital marketing course. There are many online courses on the internet that are actually beneficial.

There are different salaries for different positions. Salaries ranging between 2.5 lacs to 4 lacs pa for fresher and 4lpa to 6lpa for one year experienced candidates. There are managers who have 8-10 years of experience earn around 10-12lpa. Managers who have experience and are from marketing background earn even more. They earn a minimum of 16lpa + added benefits.

You will have no problem earning money if you have the proper digital marketing skills. Thriving can take you to a salary bracket of [35-40] lpa if you become a digital brand head! The obvious point is not to focus on money, however, the learning which will decide your ultimate fate.