Recruitment as a function has evolved and grown manifolds at multiple levels. It has become very crucial and important for organizations to have a systematic and effective Hiring Plan. At the same time, various educational institutions have enhanced teaching methodology by imbibing practical approach, and thereby making students market ready.
Campus recruitment at any organization is the most critical business decisions as, it's all about making long-term investments for stakeholders and organizations for future success. There are various traditional ways of utilizing campus recruitment by corporate, educational bodies and students in India. To make campus recruitment more effective and meaningful there are several models adopted by various corporates & educational bodies.
Initiating Corporate-Academia interface programs is not just confined to Educational Institutions, as Organizations have realized the importance of reaching out to the student community through various engagement forums.
Internal and External Branding
Employer branding is carried out by companies in the form of pre-placement talk which is a very effective medium of presenting and attracting the right pool of prospective employees. The key to an impactful PPT is by being transparent on Business Processes, Company background, terms of employment, expectation from the candidates and growth opportunities.
The Student community has pre-conceived notions about various job profiles and myths surrounding the nature of various jobs. The onus is on the corporates through constant engagement programs with students.
Internal branding for corporates can be done by promoting the USP & growth aspect of the specific company by doing company specific briefing sessions before the hiring process. Organizations need to highlight their corporate culture, benefits package, the work-life balance offerings and any other kinds of programs that would appeal to this generation. Candidates can also brand themselves by getting placed through campus recruitment, it always carries credibility to candidate profile and this will help developing on self-branding. There are various self- branding aspects like facial expression, attire (Packaging), attitude, confidence, and presence of mind.
Research and Industry internship opportunity
Campus is a place where students get exposed to the peer group as well as the corporate. Industry internship is the most unique opportunity that students get to experience for a lifetime. It serves as a prelude to the placement season. Unlike Dissertation and thesis, Internship Program is not just about preparing a report, it's about utilizing the experience of working with co-workers from multiple backgrounds, it also gives you a picture of corporate world, communicating with various functions & understanding of job functions with various growth aspects in the specific function.
Research is all about creating a pool of knowledge. Research helps students to decipher their immediate next plan of action. Research is most important tool for a student to become a primary source of knowledge and information. The world is gradually becoming a place for specialists. Mastering a particular subject or streamlining one's area of interest is the need of the hour.
Corporate looking for Gen Y are investing in strong and ingenious campus program by mapping the domestic educational institute on a list of criteria to participate in campus hiring plan. More than 50 percent of the organization in India looks for quality of student, media report, reputation of institute, accreditation, infrastructure, permanent faculty, student and faculty ratio, and sometimes a good pool of experience candidates. There are many such more criteria which distinguish an institute from other institutes, such as, performance of the placed student from campus, alumni network, industry experience visiting faculty and research published by the permanent faculty members.
Understanding the change and challenges
There is a massive change in the demand pattern in the industry & institutes, which has resulted in paradigm shiftin recruitment industry, as well as the selection guidelines at institutes. In current scenario there is no concept of "Dream Job". Working at MNC or going abroad for project are no more a big deal, what matters is your job profile, job responsibility and in area you want to master yourself. Majority of youth are forced to see other's picture in their own mirror because the biggest challenge at every milestone is influences by numerous socioeconomic, cultural and psychological forces.
Creating conducive environment for learning
Learning in today's world is a two way communication. Experiential Learning and learning through practical approach is the need of the hour. Theories that had been imparted for ages do not always hold relevance in today's fast changing corporate world. Modern day students are given the liberty to question classroom teachings and Institutes have gradually become melting pots of ideas that had lead to creation of many successful start ups.
Suraj Srivastava, Head - Career Advancement & Networking
He is currently the Head of Career Advancement & Networking at Alliance University. He has over 7 years of work experience in the field of Career Advancement and Networking and has completed his Post Graduate Diploma in Planning & Entrepreneurship from IIPM & IMI Europe program.