To launch a new product in the market, the presence of brand ambassadors is inevitable. It has been proven effective in getting customers to recognize and remember one brand. In a niche scenario, organizations hire film stars or popular figures to promote their product in the market. For Hyderabad located Lords Institute of Engineering & Technology, the brand ambassadors are not celebrities nor is it one or two in number, it is around 75 students of every engineering batch. The institute finds their brand ambassadors from every batch by evaluating the student's academic brilliance and participations in extracurricular activities. By imparting special package of training to this 'special 75,' the management ensures that, they end up in a big corporate house with a fat paycheck.
"As these groups of students are getting adequate training from the campus, they can perform well while meeting the expectations of the organization, that they are working for. This further enhances glory of our institute in the job market and helps us to get more companies for our students. They are the brand ambassadors of our institute," reveals Syed Touseef, Vice Chairman of Lords Institute of Engineering & Technology. The institute has many big corporate companies as special clients, who return to the campus every year with high paychecks while hunting for fresh extra-ordinary students. "We mould our students in such a way that, not only do they get the job in these companies, but are also ready to work from the day one of their career journey," says Touseef.
Along with this special horde of students, the institute also finds students with same interests from every batch and groups them. A team of PHP Coders in the current third year Computer Science batch is an example for this. The institute formed this team by finding the students who have interest in PHP Coding and then trained them by employing the best PHP trainers in town. As a result, the team won many prizes in national level coding competitions, which include a recent victory from a national completion held in BITS-Pilani campus. By winning such national competitions, it is evident that the students of this campus are trained to take up the jobs of any corporate business from the day one. "The training, which we are imparting, is as good as the initial training that the students get from a corporate entity," claims Touseef.
Nurturing the Research Abilities
Established in 2003, the campus is known for providing quality workforce to the industry. However, a regular corporate job is not the sole dream of engineering students. Turning this into practice, the institute encourages the students to pursue their actual goal in life and helps them to make it true. "Our focus is on exposing the students to the whole possible avenues that one can explore post engineering," says Touseef. Institute's research and development centers are one such facility, where students can brainstorm with their technical skills. Innovations like economic single-seater helicopter and synthetic CNG bike are some of the products that are a result of these initiatives. The management selects these kinds of student's ideas as 'idea of the month' and supports them to continue their innovations in large scale.
On the other hand, the institute has a very active entrepreneurship cell, which is working along with research labs. Students have done many projects from their first year itself and Entrepreneurship development cell make sure that, they commercialize these projects and students become entrepreneurs for their own products after finishing engineering. "Entrepreneurship cell encourages the students to commercialize their projects and provide job for others rather than ending up themselves in a regular job," says Touseef.
Promoting Higher Education
More than 10 years of existence have provided the institute much needed alumni strength. Many of them are pursuing their Master's Degree abroad now. The institute makes use of this horde of alumni to promote higher education among the current engineering students. They arrange Skype sessions with them to share their real experience from a different country and by doing so they guide and motivate the younger students to go for higher education. "We also invite people from international universities to the campus and they share their learning culture with the students," says Touseef.
With variety in learning culture, students of Lords Institute of Engineering & Technology are everywhere now. While many of them have become part of corporate biggies, some are in the verge of building their own organizations. "Running an engineering college is not only about bringing the companies inside the campus, but to train the students in such a way that everybody get placed in a field that they prefer," concludes Tauseef, who himself become a successful entrepreneur after completing his engineering from the infamous BITS-Pilani campus.
Syed Touseef Ahmed
He did his engineering from BITS-Pilani and joined the education business. After working in the education field for three years, he did his MBA from ISB, Hyderabad. At present, he is the Vice-Chairman of Lords Institute of Engineering & Technology.
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