It has long been thought that the Media and Entertainment Industry is one of high barriers to entry for people outside an incestuous social clique. With the launch of every star son and daughter and with the reigns of every top producer being passed to son, this perception has grown and grown. This fuelled the overwhelming feeling therefore, that education is not a perquisite for this business, especially education in the field of media and entertainment itself. The media industry is a place where perception says you need 'talent'. If someone is talented with a scalpel, does that mean he/she can simply skip the five years of medical education? Can they start operating the minute they have demonstrated a steady hand and caring nature? No. He/she would need to study long and hard before perfecting their style and skills to make them an able surgeon. So why should it be any different for a filmmaker? We are happy with our dancers and musicians training for long hours, even packing them off to gurus for years to perfect moves, instruments and voices, yet filmmaking and entertainment is something that is only about 'talent', no practice or training needed.
Nowhere in the world would anyone allow someone to pilot a billion dollar jet without hours of training and years of education. Nowhere would someone be allowed to control a Fortune 500 company without experience and years of business school education. Yet we can give million dollar movies to people who simply have talent? And expect them to pay off?
The wider Media and Entertainment Industry is beginning to come around to this fact. They are looking for people with education in this space and the setting up of the National Skills Development Council in India across sectors and including entertainment in those sectors is a step to formulate the necessary training skills needed for certain positions in the industry. Once that is ratified, we can finally put this idea of talent alone being the driver of the entertainment industry forever.
India's entertainment industry needs more training and more up-skilling. There are schools such as Whistling Woods International who are providing this across many specializations. These students are in demand across industries because they are ready and able to meet the burgeoning demands of an industry, which has woken up to the value of education and training. Missing out now would mean missing the boat completely.
Rahul Puri
He is now the MD at Mukta Arts and Head-Academics, Whistling Woods International. He is a graduate of Kings College London, spent almost 3 years at UBS Warburg in London in corporate finance, working on international transactions worth up to US$10 billion. In 2003, he joined Mukta Arts Limited as Vice President - Finance and Strategy.
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