If there ever has been a time for an individual to be a Jack-Of-All-Trades, it is now. As marketers in a tech-heavy mode of execution, we are constantly wading our way through resumes of people who apply for SEO and Search Marketing jobs. Many of our applicants come with educational backgrounds in the IT and Engineering. On paper, they seem like strong candidates with their B-Tech degrees reinforced by MBA’s in Marketing and Management, but reality brings them to a grinding halt. We usually find skills missing in pool of our applicants that can be attributed to a range of factors. While a lot of skills can be taught on-the-job training, there are a few glaring gaps that young graduates must be cognizant of when they begin their careers.
First things first: Be prepared and attend your interview on time
We know that the millennial generation is tech-savvy, prolific on social media and has a short attention span. They do not care much for corporate boardrooms, and the rules of "the establishment" too much either. They are well-read, well-informed with strong opinions and like to enforce their individuality.
However, none of the above could be made an excuse for millennial generation for not researching their future employers. Whenever you apply for a company, it is important to go through their website, understand their products, their services, their portfolio and the job description. Do not be late for your interview; tardiness is never a good quality.
Why do you want to apply for a particular position?
The Indian work scenario is changing every day, with startups being added to the economy on an almost daily basis. And all startups have one thing in common – they are looking for strong, creative and hardworking talent who wants to make a tangible difference.
As employers, we are not only evaluating the technical skill and work experience but also how much high level of interest candidates show for a particular position. Employers want to hire people who are enthusiastic, willing to learn, open to change and are able to make a significant contribution to their teams and work processes.
Show us your portfolio
Most employers understand that new graduates may or may not have any experience in the domain they are applying for. However, ensure that you keep a portfolio during your college years to highlight your achievements. This is a must for everyone applying for design jobs.
Ths is hw u dnt want 2 rite
Most of the people we have interviewed over the last six months have had trouble putting together a decent sentence without falling apart. Regardless of your job profile, do not be surprised if you find yourself becoming one of the most valued employees in your organization if you possess excellent written and verbal communication skills.
Further, it is important to remember that in an increasingly "social" centric culture, you are going to become brand ambassadors of your company -simply by virtue of linking to the profile on your own social media channels.
As you advance in your careers, you will be communicating with clients and target audience at large. Although social media can be a lot of fun to work with, it also requires constant written responses. On a hugely public platform, you must have effective communication skills to present best image for your company.
Whether you are transitioning from a heavily technical field to marketing or vice-versa, it is important to keep yourself well-informed.
Find yourself a mentor, seek out the strongest publications in your industry or pick up a newspaper and read. In fields such as advertising and social media, you may not have enough knowledge at your fingertips. The people who excel are the ones who read voraciously, learn willingly and then apply that information to benefit their employers and clients.
Without a doubt, we are living in times when no one can afford to work in silos anymore. Ensure that you extract the best possible mileage out of your career, make the effort to learn how to communicate well, educate yourself and work diligently.
Everything else, you’ll pick up along the way.
Techmagnate is a Digital Marketing Agency based in New Delhi, offering expert services to give businesses the online visibility they need.