The Higher Education Review

Under the 10 km long elevated highway in South Bangalore, Electronic City is always buzzing. Housing more than 300 corporate companies and an outsized workforce of employees, this part of the city is one larger electronic industrial area of the country. IFIM College has taken a strategic location in the heart of Electronic City to establish its campus for a reason- high corporate exposure. The college nurtures and supports a unique system of education structured on Bangalore University syllabi, combining the tenets of academic excellence and corporate professionalism. IFIM College is driven by a mission of nurturing holistic, socially responsible and continuously employable professionals through quality education.

Founded in 2009 by the DSIJ Group - the publishers of the popular Dalal Street Investment Journal, IFIM is promoted by Centre for Developmental Education (CDE), which is well-known for establishing leading academic institutions, including IFIM Business School, IFIM College, IFIM Law College, and IFIM Centre for Professional Learning. And recently the institution completed its 25 years with milestones such as IFIM College is being accreditated with Grade 'A' by NAAC and IFIM

B-school with AACSB accreditation. Among the numerous programs provided by the institution, BA Course, which is designed as a triple major course with a combination of Journalism, English Literature and Psychology, and has students from various parts of India. This multicultural atmosphere not only enhances the joy of learning and exchange of ideas but also helps to develop an opportune environment for creative thinking and learning. Indeed, the close relationship between all the three subjects equips the student with clarity of thought and action.

"IFIM is associated with news organizations, academic institutions, and corporations to provide the students with opportunities to attend guest lectures by experienced journalists and professionals from the media on specific subject areas."

The means of delivering news and the skills required to publish news is evolving at a great pace, so students of Journalism find it highly challenging to keep them updated. More than ever, news media professionals must consistently demonstrate the qualities of precision, accuracy, speed, fairness, understanding and public responsibility. As an institution operating in the middle of numerous corporate entities, IFIM believes that students need a constant interface with the industry to equip them to face future challenges. IFIM is associated with news organizations, academic institutions, and corporations to

provide the students with opportunities to attend guest lectures by experienced journalists and professionals from the media on specific subject areas.

Making the Learners Reflective and Responsible
The competent staff members motivate youngsters with the enthusiasm to take up the course, as journalism is a dynamic subject. They provide students with an internship in leading media houses based on the students' area of interest that gives students first-hand experience of working. Further to the internship offerings, the students have to submit a detailed report of their internship experience in addition to a presentation made in the presence of the department's faculty and students. This kind of activity is both an encouragement and motivation to the other students. The BA Department seizes every opportunity available to provide exposure to the students and thereby equip them with all the necessary skills. IFIM College strongly believes in providing a holistic education that molds a person, not just to be fit professionally, but to be a responsible citizen in society. The student-centric social immersion programs and CSR activities are part of the curriculum for every IFIMite.