JS Institute Of Design: Blending Aesthetics & Functionality Through Progressive Learning

The world of design is undergoing a powerful transformation, where creativity meets technology to drive innovation and solve complex human challenges. As industries worldwide seek designers who can think critically and create purpose-driven solutions, the JS Institute of Design (JSID) stands as a leading institution shaping this new generation of creative professionals in India.

The institute not only nurtures artistic expression but also builds strong technical foundations, preparing students to thrive in the rapidly evolving global design ecosystem.

Design, at its core, has always been about the marriage of form and function. However, as technology has evolved, so has the meaning of design. It is no longer limited to aesthetics or visual appeal; it now encompasses functionality, purpose, and technological optimization.

JSID’s philosophy mirrors this evolution. The institute recognizes that successful design stems from the seamless integration of creativity with digital proficiency. Whether in communication, interiors, or digital product design, this institute ensures that its students learn to combine artistic intuition with cutting-edge tools to create meaningful, functional, and future-ready designs.

Visionary Leadership & Global Collaboration

JSID was envisioned by Late Jagdish Khandelwal, the founder of the iconic Jagdish Store, established in 1965. Over the decades, Jagdish Store earned an enviable reputation as one of India’s most trusted names in premium home furnishings.

Renowned for its world-class quality, attention to detail, and timeless aesthetic, the brand became a preferred destination for leading architects, hoteliers, interior designers, and lifestyle curators.

From period homes to modern penthouses, Jagdish Store catered to diverse design preferences - traditional, classic, and contemporary embodying excellence, innovation, and artistry. Drawing inspiration from his legacy of craftsmanship and design integrity, JSID was found to extend that vision into education, nurturing a new generation of creative thinkers who combine imagination with technical precision.

The institute benefits from the mentorship of Dr Pramath Raj Sinha, Founder & Chairman of Harappa Education, Founding Dean of ISB, and Founding Trustee of Ashoka University, who brings global perspective and academic rigor to JSID. Its vision is further strengthened by Prof. Nien Siao, Dean of JS Institute of Design, an NID alumna with 34 years of experience in design academics, management, and practice.

Her expertise in curriculum design, mentoring, and innovative pedagogy enhances academic excellence. Despite the COVID-19 challenges, JSID sustained its mission through adaptive online learning and partnered with École Intuit Lab, France, for global design integration.

"JS Institute of Design empowers creative minds to merge imagination with technology, shaping designers who think globally and create purposefully"

Nurturing Future-Ready Designers

JSID’s curriculum reflects a keen understanding of the shift­ing industry landscape. Programs in Game design, UI/UX, and Visual communication prepares students to thrive in new-age creative economies. Speaking more on this, Prof. Nien Siao, Dean of JS Institute of Design, says, “Game design at our institute goes beyond entertainment; it explores sto­rytelling, character and environment creation, and narrative world-building, besides technical game development skills with support of technology.

These are increasingly valuable across digital media design, animation and applications in contextual research and education development. Similarly, the Digital Product Design program focuses on creating in­tuitive and user-centered digital experiences, preparing our students to design apps, interfaces, and applications for plat­forms that simplify everyday interactions in an increasingly connected world.”

In Visual Communication, students learn and practically apply the design of branding, where colour, form, and typography come together to build powerful narratives. From logo creation to campaign design, they are trained to create communication that resonates with the intended audience and aligns with business objectives.

The institute also offers Interior Design, emphasizing human-centered spaces that balance functionality, aesthetics, and emotional well-being. This area gained renewed significance as people redefined living and working environments post-pandemic.

Experiential Learning & Industry Integration

Factors that truly distinguish JSID are its individualized and experiential learning approach. The institute maintains small class sizes, allowing personalized mentorship and close engagement between faculty and students. Each learner is encouraged to explore their unique strengths, creative interests, and design identity while retaining their curiosity, developing confidence and critical thinking.

JSID’s industry-integrated pedagogy ensures students gain practical exposure and real-world relevance. Most faculty members are practicing professionals who share first-hand insights into evolving design practices, trends, and technologies while bringing the rigour and standards of industry in the classroom..

Regular workshops, guest lectures, and masterclasses by national and international experts further enrich their understanding and perspective.

The institute also emphasizes a strong balance between creativity and technical skill. The foundation year focuses on conceptual thinking and manual craftsmanship, through sketching, illustration, and model-making, before advancing to digital design tools. This method equips students to morph ideas from concept to prototype with clarity, precision, and innovation.

In conclusion, by blending creativity, technology, and legacy, the JS Institute of Design is carrying forward the vision of excellence established by the Late Jagdish Khandelwal. Supported by global educators like Dr Pramath Raj Sinha, JSID continues to redefine India’s design education landscape, nurturing innovators who combine imagination with purpose and impact.