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Role Of Business Analytics In Higher Education Curriculum

Soon after the proclamation of Data Science & Analytics becoming one of the most sought professions of the 21st century in 2012, analytics became a lucrative field luring several professionals in this domain. With the drive of technological change (more computational power, easy storage, powerful tools) and the growth of piling colossal data in organizations waiting to be mined, analytics pervaded in the curriculum of several higher education programs. However, applications of Business Analytics (BA) is permeating all industry verticals (finance, marketing, HR Analytics, IT and others) today and hence making it vital to include Data Science and BA as core of several higher education programs than just optional modules. According to an article published recently by a renowned...

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