Business is a way of life and more so for many living in Ahmadabad, on the banks of river Sabarmati in Gujarat. Indeed, the inhabitants of the city are said to be born with a 'business mentality.' No wonder, Ahmadabad is now emerging as a major business and industrial hub of the nation and it boasts of a number of educational institutions that cultivate aspiring entrepreneurs and professionals every year. One of the best management colleges in the city that has been able to stand out from the crowd is Shanti Business School (SBS), which is promoted by the business conglomerate called Chiripal Group. With operations in the fields of Petrochemicals, Spinning, Weaving, Knitting, Fabric Processing, Chemicals, Infrastructure, BOPP Films and Educational Initiatives, Chiripal Group offers employment to more than 20,000 people associated directly and indirectly. Besides SBS, the group also runs several education institutions across the county, as a part of their Corporate Social Responsibility.
Working with a mission to create a suitable environment for the learning, SBS over the years has demonstrated excellence and quality and evolved into a preferred platform among the student community. Owing to the unparallel efforts made by the school for climbing the highest ladder of success, several organizations have conferred awards and laurels to the SBS viz. "Best placement through Curriculum Innovation" by Global Education Excellence Awards, "Best Innovation by World Education" citation signed by Chairman, AICTE, "Shiksha Bharati Award" by Indian Achievers Forum and so on. "Our USP is that we don't only ponder upon the successful passing out of the students, we take the responsibility to churn out graduates who leave the campus with a 360-degree development," opines Prof. P. Bala Bhaskaran, Director, SBS.
Making a difference compared to its contemporary institutions, SBS has incorporated one of a kind 12 weeks summer internship program along with industry visits and projects in the course curriculum.
Welcoming students from different parts of the country, SBS offers 2 years full time PGDM course with specialization in Marketing, International Business, Communication, Finance, Decision Sciences, Business Analytics, Agribusiness and so on, coupled with a 2 years unique PGDM-Communication course with specialization in Digital Communications Management, Media Management, Advertising Management and Development Communications Management. Prof. Bhaskaran shares, "We have tried to cover up all the specializations, which are extremely demanded in the market".
The school makes it a point to revise the curriculum every year in sync with the industry requirements, ensuring fresh knowledge to the students. For introducing students to cutting-edge and new developments in the management education, SBS also gives substantial importance to research activities in the campus, which comprises of state-of-the-art facilities. The school organizes an annual research conference under the brand name of "VIMARSH" and also launched an e-journal named "Fountainhead" in 2017. "The second international conference is scheduled for 21st Dec 2018 and the theme of the conference is "Value Creation in Business & Society," shares Prof. Bhaskaran.
Reliable Training
The need of hands-on training for business graduates is not an unknown thing. Making a difference compared to its contemporary institutions, SBS has incorporated one of a kind 12 weeks summer internship program along with industry visits and projects in the course curriculum. Proved as a game changer, this internship process is being supervised by the pool of talented faculty members of SBS and the companies jointly. "We ensure our students visit at least 6 industries/ workplace during the program. In the first year, the visits focus more on understanding the industry environment while in the second year the focus is more intensely on the work-practices, cultural aspects and the overall dynamics of the situation," elaborates Prof. Bhaskaran.
The projects that the student has to undergo consist of two grand projects - one in the 3rd semester and another in the 4th Semester. For further association with the industry, SBS has tied-up Czech University of Life Sciences, Prague and Pearson Education for Language proficiency education of the students. Additionally, frequent Guest lecturers also occur on the campus by senior industry executives who share their experience and render an outlook in the real business scenarios. "In keeping with the aspirations of our students and the current trend, SBS has entered into an MOU with Wadhwani Foundation for entrepreneurship education and by next year we expect to upgrade our e-cell into an incubation center," pinpoints Prof. Bhaskaran.
Standing upon the promise of providing holistic growth to the students, SBS attaches utmost priority to sports, mind-games, cultural activities etc. Given this background, a major inter-collegiate cultural fest called Bauddhika is organized every year where students of SBS and a host other colleges showcase their talents with true competitive spirit. Adhering to the highest standard of education, SBS has been preparing industry-ready candidates and this has enabled it to attract brands like Deutsche Bank, Tommy Hilfiger, Nestle, ITC, S&P Global and many more to provide placement to everyone in need.
Prof. P. Bala Bhaskaran, Director
A Graduate from IIT-Madras and a Post Graduate from IIM-Bangalore, Prof. P. Bala Bhaskaran has done his doctoral thesis at Sardar Patel University, Anand, India. He has 18 years of corporate experience at senior levels and more than 20 years of experience in teaching and institution building. He has published several research papers and cases in peer-reviewed journals; he has published 4 edited books. He is on the board of few companies as a non-executive director; he is also on the board of select academic institutions.
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