The unique idea of using technology in a creative story inspired me to take up a career in the field of animation. The interference from my family was nil, so I got the liberty to choose the career of my choice. But, there are people who are still stuck with the traditional forms of Careers like Engineering, Business Administration, doctors and so on. They don't understand the lucrative opportunities available in Animation and VFX industry. The major reason for the negligence rests on the educational system which is not inclined towards imbibing creativity in our syllabus. But, there are very few specialised Long-Term graduate courses or short-term Vocational institutes which teach the right skills required for our industry. Hence, the students need to also be exposed to the right kind of creative skills at school level in their curriculum to have the next generation of artists/animators/designers.
The need to emphasise creativity in education is due to the thriving needs of the Animation and VFX industry. We are able to predict the demand as we at the Golden Robot Animation are working with numerous animation movies. But, we are not able to get the creative workforce to provide the industry with a desired output. Though we have hundreds of students passing out from training institutes, we still face challenges when it comes to hiring fresher's as the experienced professionals is limited, the attrition rate is also very high. One of the key requirements in our industry is the passion as it is a creative industry compared to other industries. Hence, it is difficult to find the right talent in adequate numbers who understand the craft of animation using the right software and also have an eye for creative skills. But, we don't blame anyone for the shortage as the animation and VFX industry is only 20 years old in India compared to the west or Far-East like Japan.
If the aspirant has the right attitude and passionate about achieving the top echelons in the industry, then the Animation is the right choice for them
The key challenges for companies like Golden Robot animation face are - New talent in enough numbers with the right mix of software skills and creative talent at entry level; High attrition rate; Self Training or Upgrading the existing professionals as there is hardly any course compared to IT industry which has plenty of well-recognised certification courses.
The industry needs Animation and VFX artists with the right attitude and passion. The animation production process comprises of a team which works on the particular several tasks. Hence, it is also very important for the fresh talent to be a team player and know how to communicate clearly. The rest of the skills and new tools can be taught to the fresher within the company.
An In-Depth Look at Animation and VFX Industry
Whether you are a graphic designer or an animator, there are ample amount of opportunities in the upcoming years in India. From just a Service Provider, the Indian Animation Industry now stands poised as the Consumer for the World's largest content audience. Thanks to the booming demand for content and increasing number of channels plus Digital Platforms like Netflix, Amazon Prime, Alt Balaji, Hotstar, VOOT and many more, which are on air than ever before. There are also more requirements for VFX in Live Action shows as well as general entertainment Sports in general. Even new mediums of entertainment like AR and VR have increased the opportunities for Design and Animation professionals.
If the aspirant has the right attitude and passionate about achieving the top echelons in the industry then the Animation is the right choice for them. We are uniquely poised of being the only Country with the largest talent base to provide High-End Services for all the Global Content Needs. We are also the world's second-largest Internet consumption market and hence serve as the youngest audience in the world to the Local and Global Animation Producers.
The animation is the preferred as an art form of storytelling whether it is News in an entertaining way, Kids Shows, Action Adventures, TV Series, Feature Films or Theme Park-VR experiences. Thanks to Direct-to-Consumers Video Platforms like Youtube, creating entertaining content and making it find an audience has become relatively easy. With technology as the biggest enabler and the talent in the audience being known for our tech-prowess, we are at the threshold of the Golden Era of animation in India for both Services as well as Original Content Creation. (As told to HER Team)
Chand R K, Head of Business Development
With over 25 years of expertise in Media Industry, Chand R K was appointed as the head of Business development at the Golden Robot Animation. He was a software Engineer by profession but got wooed to this industry due to its unique way of creative story telling through technology. With the complete support of his family, Chand was able to stand out of the crowd becoming successful in the field of Animation and VFX.