IIM Calcutta, Emeritus Launch Online Storytelling Leadership Course

• IIM Calcutta-Emeritus 20-week online storytelling course starts September 30.
• Teaches storytelling, AI tools, leadership skills with Nike, Netflix cases, includes capstone project.
• Certificate awarded for 65% grade, boosts executive presence, branding.

IIM Calcutta and Emeritus are launching an online course "Mastering Storytelling for Leadership Communication and Influence," a 20-week course that begins on September 30, 2025. The course is designed for mid- to senior-level professionals to improve leadership communication skills, executive presence, personal branding and storytelling, as it relates to their work content in fields such as marketing, consulting, public speaking, HR, and DEI.

The course costs Rs 1.50 lakh plus GST, is open to graduates/diploma holders (10+2+3) or those with a post-graduate degree, and IIM Calcutta will award a certificate with a minimum grade of 65%.The program is tailored for working professionals. The current offering includes recorded lectures by faculty from IIM Calcutta, one live session, and four expert-led master classes.

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It offers frameworks for strategic storytelling such as Freytag’s Pyramid and the Monomyth as well as AI and GenAI-based storytelling.Each session incorporates case studies from Nike, Dabur, and Netflix, as well as case studies based on campaigns like the Super Bowl and the Marvel Cinematic Universe to showcase scenarios for implementation.

The program will involve case-based learning and discussions, manuscript submissions, and a capstone project based on storytelling challenges.Prof. Nandita Roy, Assistant Professor at IIM Calcutta, emphasizes that the program enables leaders to create impactful narratives to simplify complexity, foster inclusion, and inspire action.