EMPI Business School

By Dr. David Easow, Executive Director | 2019-05-09 05:48:49
Dr. David Easow,Executive Director

Dr. David Easow

Executive Director

Inclination towards entrepreneurship among today's young generation is significantly increasing, which is also evident in the start-up culture of the country. However, the lack of mentorship makes young generation vulnerable to failure. According to a survey carried out by the Institute of Business Value and Oxford Economics, 90 percent of Indian start-ups fail within the first five years. In the survey report, they said that the lack of innovation is the main cause of failure. Entrepreneurship and Management Process International (EMPI), a Delhi based b-school in India had forecasted the requirement of proper guidance and mentorship long back in 1995. Owing to the cause, with the belief to a philosophy of `Innovating Futures', Pankaj Saran, a former Indian Foreign Service officer started the journey of EMPI. Pankaj Saran, who is the Deputy National Security Advisers at present wanted to eradicate the situation of ineffective entrepreneurship in India. He got support from Late. Mr. Ajit N. Haksar, the first Indian chairman of ITC Limited; Col. Satsangi, Founder Chairman of CSKM Educational Complex and Gurunam Saran, Former Director ­ BHEL, to educate the Indian entrepreneurs. With its curriculum including courses such as PGDM, PGP, Short Programmes, SAFI and IIIC which are designed by high-quality industry leaders, EMPI continuously strives to distinguish the thin line between entrepreneurship and management, which is the reason for their success in the education sphere.

PGDM and PGP Courses at EMPI
There is a need for quality talent in the Indian media sector; however, the supply does not match with the demands. Most of the students gain skills in one or two strands of media, but in reality, the skills that make one perfect professional in this sector are Technology, Content, Design and Marketing. To make this situation better, EMPI along with IBM is dedicated to imparting scrupulous AdCoMM Programme under PGDM course. The PGDM course at EMPI has a combination of advertising communication and marketing in one single window and the focus of this course is concentrated towards internet-based media and broadcast platforms. Other PGDM courses are General Management, Global Business, Human Resource, Research and Business Analytics that aims to skill students with the right knowledge so that they can become highly qualified and successful professionals in their respective fields.
EMPI fosters future of many
individuals by training them with relative industrial and corporate education in a one-year fast track MNC co-certified top-notch post graduation programme (PGP), which is comparable to any international masters' programme. Jointly headed by IBM and ManpowerGroup, PGP curriculum has courses on Research and Business Analytics, Digital and Social Media Marketing, and E-Commerce which is delivered by IBM in weekend classes. The PGP course makes individuals job ready and is pursued by recent graduates and professionals. They learn case analysis and they get specialized to tackle project works. In addition to that, there is a Talent Acquisition and HR Operations course catered by ManpowerGroup. The students also take part in present-day industrial projects, seminars, and a plethora of national and international award-winning contests. One such contest where the students participate is - The Great Mind Challenge conducted by IBM.

"EMPI undertook the initiative to empower the youth to become entrepreneurs by launching India's first and only, unique 'Atal Incubation Centre ­EMPI'"

Innovation in Education ­ Artificial Intelligence
With the government pushing towards digital transformation and invention of smart machines, AI sector is witnessing many growth opportunities. Analysis from PwC estimates AI will add the US $15.7 trillion to the World Economy by 2030. AI will also create 58 million new jobs by 2022, according to a report from the World Economic Forum (WEF). In collaboration with IBM, EMPI Business School launched India's first need of the hour which is AI-Infused Management Programme (PGDM) in all streams. This course is designed to prepare students for career paths in Artificial Intelligence and business analytics across a variety of industries. Artificial intelligence in business is a breakthrough that can enable good managers to be great. AI-Infused PGDM programme would commence from June 2019 at EMPI Business School, New Delhi. Mr. Pankaj Saran, President, EMPI Institutions called the association with IBM as `landmark' and said, "The programme will bring together the current software content, real-world industry experiences, hands-on lab courses, case studies and real-world challenges. The curriculum caters to the various skill requirements of organizations across the world, including Banks, Education, Healthcare, IT & ITES, Transpiration, Telecom, Insurance, Automobile, Aviation, Manufacturing,gistics, Retail, Petroleum, Food, Real Estate,Media, Entertainment
, Hotels Lo and other industries." He further added, "We like to be innovators - This is the second such initiative from EMPI's Vittal Centre. In 2006, EMPI launched world's first Post Graduate Programme in Business Analytics and have empowered young graduates and made sweeping changes in business through data-driven informed business decisions."

EMPI's Business School is recognized as one of the top management institutions of the country. It has built a unique name for itself as of the most innovative institutions. Some of the most innovative initiatives undertaken by EMPI includes the EU-India International Business Management Centre, The GLOBE Project of the Wharton School's GLOBE Foundation, Indian Quality Management Practices, We Think for India (India's first participative Public Policy forum), Andhra Pradesh Aerospace & Defense Cluster (India's first innovation cluster for Aerospace & Defense, next to Bangalore, as a joint venture with the Govt. of AP) and the `EMPI Indian Innovation Awards' under the `Mission Innovative India'. The awards, which were started in the year 2005 was India's and perhaps the world's first such Innovation Awards to recognize organizational innovations across diverse sectors in one platform. The awards were launched at the gracious hands of the President Dr. A P J Abdul Kalam.

Journey towards Entrepreneurship
EMPI undertook the initiative to empower the youth to become entrepreneurs by launching India's first and only, unique `Atal Incubation Centre ­ EMPI'. The institute was selected out of thousands of applicants by NITI Aayog, Government of India to do so. The aim of the center is to create world-class incubation facilities with suitable physical infrastructure. The center aims to provide comprehensive support to help young entrepreneurs in domains that especially focuses on Renewable Resources, Smart Energy and New Electric Mobility with the underpinning of AI & IOT Technologies. With the guidance of Atal Incubation Centre, the students have a chance to incept successful business enterprises that shall transform India. Further, the EMPI's incubator goes beyond traditional incubators in playing a proactive role to give shape and structure to projects of high value and impact. Incubation center at EMPI engages industry, government and civil society to define problem areas that require innovative solutions. The AIC-EMPI Incubation Center is the latest initiative of EMPI, which aims to support start-ups to translate their ideas, concepts, and problems into successful world-class enterprises.