AI & Digital Marketing Boot Camp 2026 Concludes in Patna

The AI & Digital Marketing Boot Camp 2026, a joint programme by CIMAGE Group of Institutions and OCP Academy, concluded today at CIMAGE Digital Tower with a final pitch session in which student teams presented businesses they had built from scratch over the preceding six days.

The programme ran from 27 July to 1 August and delivered 27 hours of training across six consecutive days. It was led by Dr. Pranjal Singh, Founder and Director of OCP Academy, a film director, educator and researcher whose broadcast career spans ABP Network, Aaj Tak, Network18, Doordarshan and Discovery India.

A build, not a lecture series

The boot camp was structured as a build rather than a conventional lecture series. On Day 01, teams were asked to choose a real local business and were given nothing else. Every subsequent day added a layer to that business, and each day's teaching was immediately applied to the students' own work rather than to a hypothetical case.

The six-day arc moved as follows:

Day 01 — 27 July — Marketing Foundations. A five-hour opening session covering the fundamentals, including the ten-stage marketing process that would frame the rest of the week.

Day 02 — 28 July — The AI Practical Lab. More than 700 students worked with AI tools to generate briefs, positioning and creative direction for their chosen business.

Day 03 — 29 July — Revision and Consolidation. With attendance exceeding 800, the session tightened up the work done so far and filled the gaps before the technical days began.

Day 04 — 30 July — Make It Findable. A full day on SEO for an audience of 800-plus, covering on-page fundamentals, keyword intent, and the shift from ranking on search engines to appearing inside AI-generated answers. A live blog published during the session ranked on Google within hours.

Day 05 — 31 July — Performance Marketing Masterclass. Meta Ads Manager was opened live on screen and a campaign was built end to end in front of the room: choosing the objective, structuring campaign, ad set and ad, targeting audiences down to a Patna pin code, and working through every metric from click-through rate to return on ad spend by hand. Neeraj Agarwal, Director of CIMAGE Group of Institutions, joined the session on stage during the live walkthrough.

Day 06 — 1 August — The Final Pitch. At six hours, the longest day of the programme, and the only one with no teaching scheduled at all.What the teams built Three ventures presented on the final day.

ChargeIT, a smart EV charging station finder, pitched under the line "Charge Smarter. Drive Further." The team presented both a working web presence and a slide deck covering the problem, the product and the market.

IdeaForge AI, an AI-powered startup accelerator platform, was built to validate startup ideas, generate investor-ready business blueprints and connect founders with mentors.

A third team presented an agriculture-focused venture aimed at connecting farmers to a wider market.

Each had existed only as a blank page six days earlier.

The last hour

The programme's closing stretch was not a session. After the final presentations ended, students remained in the hall and the corridor outside for photographs with Dr. Singh, long past the scheduled 5 PM finish.

Competition results from the final pitches will be announced on 30 August 2026.

About the programme

The AI & Digital Marketing Boot Camp 2026 was delivered by OCP Academy in collaboration with CIMAGE Group of Institutions at CIMAGE Digital Tower, Plot C10-11, Patliputra Industrial Area, Patna 800013.

OCP Academy is a simulation-based digital marketing and AI education platform headquartered in Patna. Programme details and upcoming courses are available at ocpacademy.com.

Follow the programme on Instagram: @ocpeduonline · @cimagecollege #MyFirstBrand #CIMAGEOCPAcademy #CIMAGE #OCPAcademy #Patna #DirectorPranjalSingh