Facebook, Twitter, Blogs, Orkut, Citizen Journalism, Web Journalism - all part of the 21st Century vocabulary, are not just 'Social Media' platforms but also an effective medium for sharing news & videos and also for building brands/products through PR and Advertising in the form of banners and pop-ups. This convergence of technologies that has given birth to so many new ways of communication has changed the way we create, deliver and consume media. This has resulted in more job opportunities in various areas of mass communication whether it be Advertising, Public Relations, Broadcast Journalism, Event Management, Production, Bollywood, FM or the emerging fields of New Media. Already, the entire Entertainment & Media industry is witnessing huge growth with the size expected to reach Rs. 1, 96, 400 crores approximately by 2019. Apeejay Institute of Mass Communication (AIMC) was set up in 2003 to cater to this growing demand for trained manpower.
Currently, the Institute offers full time 1 year Post Graduate Diploma Programmes in: Advertising & Marketing Communication, Corporate Communication & Event Management, Television & Radio Journalism/ Production and Digital Media & Online Journalism. These programmes are conducted by a highly specialized and experienced team of professionals & practitioners from the industry and the academia. This gives AIMC a unique distinction of blending the curricula of a media institute with that of a film school & a journalism institute. These skill-oriented courses empower students to confront the competitive world.
The Post Graduate Diploma pass out students of AIMC are eligible for direct admission into the 2nd year of MA Journalism & Mass Communication in the UGC recognised, Apeejay Stya University, Sohna, Gurgaon. Regular student and faculty interaction with noted professionals from the corporate world is helping us in grooming our students to meet the current market demand. Entering the 14th academic session of this Institute, having a strong network of alumni, its ambassadors who personally come to share their experiences of the media Industry are a testimony to the Institute's focus on quest for excellence.
Realizing the fact that Journalism and Mass Communication, unlike any other traditional courses require a lot of practical training along with theory classes, all the subjects are accompanied by an extra session such as TV studio time, research projects & case studies and hands-on sessions in the Advertising lab. The faculty of the Institution guides and helps the students find out which media they want to work with and accordingly the students are sent for internships. The faculties of the Institution are highly skilled and experienced team of professionals & practitioners from the industry and the academia. Through their expertise they are able to help the students choose their career wisely.
Internships are arranged by the establishment due to their good relationship with the industry and their reputation as an excellent media institution. Not only the internships but the institution has also achieved excellent placement results year after year. The national and international placements are a direct result of the Institute's determination of providing the education that is appropriate and very much relevant for the media students. The curriculum of the Institution is created after careful inspection of industry and academic trends by the Advisory Board in place with the help of the Board of Studies. The curriculum is revised regularly on the basis of the industry and academic trends.
The placement record at the institute has been excellent with students placed in leading television production companies, news networks; advertising agencies including verticals such as Client Servicing, Creative, Account & Media Planning; PR & Event Management firms and leading newspapers in India & abroad. Some of the placements are: Vinod Sharma (Reporter, Zee TV), Niyati Bohra (Anchor, CNBC 18), Kapil Ohri (Planning Head, Oglivy & Mather), Dayeeta Das (Production Head, NDTV Good Times), Satyam Jha (Film-maker), Shruti Soni (East West PR, Singapore), Yashica (Wizcraft Events), Priyanka Gautam (Sky Broadcast, London), Ayan Banerjee (Gulf Broadcast, Bahrain), Prabal Gaur (Printex, Dubai), Sharmistha Maitra (JWT Advertising), Sauvik Mitra (IBN7.com) and many more.
Often ranked among the top ten media institutes across the country, the Institute maintains a very industry-specific and student-oriented curriculum. Our focus is on ensuring quality teaching through personal attention and maintaining high industry interaction.
Prof. Ashok Ogra, Director
Ashok Ogra is a noted management & media professional and educator with over 35 years of work experience across media platforms including Radio, Television and Print. Ogra was senior member of the start-up team that launched Discovery Channel in 1995 and Animal Planet in 1998 in South Asia where he worked as Vice-President. He has also served as a Jury Member of the prestigious Indian National Film Awards, and is a regular invitee at both national and international forums. He also taught at the reputed Film & TV Institute, Pune. Ogra has served on the 'Executive Council' of the Central University of Jammu and on the 'Board of Studies' of reputed Central/ State Govt./ Private Universities including MCRC of Jamia Milia Islamia University, The Business School of Jammu University, Rajasthan University, etc. He is also a member of the expert panel of Doordarshan & All India Radio. He is a member of the Indian advisory group of the UKIERI (UK) funded project to support Research and Innovation in Media Institutions in India & UK.