Emergence of Social Media, a growth in Career Opportunities

Syed Rufaid
Over the past two decades, one of the most dynamic developments in digital media has been the rise of social media. Over a billion active users worldwide, many of whom have incorporated digital social interactions into their everyday lives; social media is revolutionizing every aspect of life. It's fast establishing direct marketing channel, which is considered as a valuable tool by companies is gushing copiously. While the popularity of social media rises consistently, new uses for the technology are frequently being observed. The increased attention and investment in social media by leading industries and organizations has increased the demand for the workforce who can manage and create work online has created career opportunities for the people of every age group.

Social media exhibits unique characteristics; its speed and scope has benefited organization and industries and hence has created a huge job market where one has multiple career options and opportunities. Five years ago, calling yourself a "social media manager" would likely have been met with a confused look and the assumption that you waste your time goofing off social media networking. But over the last few years, careers in social media have witnessed an exponential rise as companies have realized the value of reaching the youth on the medium where they spend most of their time. Social media are increasingly blurring the boundaries between work and play by making social networks as the medium to earn and make career.

The sudden appearance of a system that has real power and influence on people has forced organizations to take their work online. To best utilize social media as a marketing tool requires clear focus, management, applied knowledge and experience of the sector. Job hunters increasingly use social media to network professionally; expand their search, and share information about prospective jobs and careers. For employers, social media has fundamentally altered the recruitment process, broadening access to a much larger pool of candidates. The growth of social media has occurred very rapidly over the decade, and as a result so has the need for qualified people to manage companies on social media. A rise in social media usage by companies has created vast opportunities.

Managing companies online, uploading data, sharing information, online advertisement, online lectures, online writings and other online works has generated need for employees and created job opportunities. One can work on social media sitting anywhere and earn and could manage the strategy and social media marketing tactics for the organization as an individual, or as a team of social media marketing coordinators, content creators, and writers.

Social networks offer endless ways to connections with a wide-range of people with little effort and to organize those connections one needs to stay in contact. This helps both the company and online employee to build company and good career. There is a huge growth in career in social media. Many students are taking up online jobs as sales managers and work from home and make their earning. Social media is filled with jobs but one needs to seize the opportunity.

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