As the strategies for sales and marketing evolve, the educational paradigm is also adapting to it. Novel courses are being designed to impart new age skills of sales and marketing to students. In this issue, we have focused on this educational stream. The issue features SIES School of Business Studies (SIESSBS) which provides quality management education to budding professionals, the dynamic future managers of the 21st century. It began its journey as an offshoot of SIES College of Management Studies (SIESCOMS), which was established in 1995 with the launch of the MMS program. SIESSBS follows a world-class application-driven curriculum that makes liberal use of simulations and cases in its value-added courses that enhance students' capabilities for entering the global job environment.
Also featuring in the issue is Bharatiya Vidya Bhavan Institute of Management Science, Kolkata which was started in the year 2000 under the aegis of Bharatiya Vidya Bhavan as a promising B-School under Maulana Abul Kalam Azad University of Technology (MAKAUT). BIMS Kolkata is a constituent unit of Bharatiya Vidya Bhavan which was founded by Kulapati Dr. K. M. Munshi in the year 1938.The issue also covers IMM Business School which is recognized by AICTE, Government of India, and is one of the premier Institutions of Excellence in India. IMM was set up with the mission to impart value-based management education, achieved through an interdisciplinary approach that integrates teaching with research, consultancy, seminars, conferences & publications, so as to put India on the Marketing and Management map of the World.
After scrutinizing the colleges and universities in this field, we have selected the top performers who have showcased exceptional academic expertise. With the intent to transform the lives of students, these colleges have exhibited the acumen to adapt to the evolution of the educational field and help students emerge victorious.
We look forward to receiving your feedback and suggestions.
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