Indian Media Industry has undergone major changes over the past few years. This sector has seen rapid growth in terms of its reach, innovation, employability and revenue generation. According to a report by IBEF (India Brand Equity Foundation), the Indian Media & Entertainment sector is expected to grow at a Compound Annual Growth Rate (CAGR) of 13.9 percent, to reach US$ 37.55 billion by 2021 from US$ 19.59 billion in 2016, outshining the global average of 4.2 percent. With the plethora of opportunities promised in this industry, large number of students prefer media and mass communication as their area of study after 12th standard; however, there is a major gap which was noticed by Anurradha Prasad, CMD, BAG NETWORK 24. She perceived that many young students aspired to learn the skills of media industry but they lacked the right platform which would help them achieve their dreams. Soon, Anurradha picked up on their interest and established the International School of Media & Entertainment Studies (ISOMES), a media and entertainment academy that would provide a holistic blend of academic pursuit and industry excellence to aspirants who wish to make it big in the fascinating media industry.
A Leading 360-degree Media Company
South Asia's first industry-integrated media school, the journey of ISOMES began in early 2002 with an extensive research effort. A premier media school, ISOMES offers a vast variety of programs in the field of journalism and media at graduation and post graduation level under the umbrella of B.A.G Network (News24 & E24). "We have a lot of Diploma Courses, Bachelor Degree Programmes, Postgraduate Programmes in Journalism and Mass Media. We offer Bachelors in Journalism & Mass Communication cum Graduate Diploma in Media & Convergence (BJMC cum GDMC), our PG programmes include Postgraduate Programme and Masters Courses in Mass Communication (MMC), Post Graduate Diploma in TV Production & Direction (PGDTV) as well as Postgraduate Diploma in Broadcast Journalism (PGDBJ). Along with this, we at ISOMES offer numerous short term courses for Anchoring and Reporting, Post Production and Video Editing, Camera and Lighting, Radio Production and Jockeying, and many more. Time and again we organize workshops where we invite many media professionals to come and share their experience with the students. Our annual fest ISOMES Manthan offers a unique platform to our students to not only evolve at an academic level but also at a personal level," mentions Shailja Naqvi, Academic Head, ISOMES.
"ISOMES HAS AN EXCELLENT TRACK RECORD OF 100 PERCENT PLACEMENT IN REPUTED NATIONAL TELEVISION CHANNELS, NEWSPAPERS & MAGAZINES AND MEDIA HOUSES WHICH PLACES ITS POSITION MUCH HIGHER THAN THE REST OF THE MEDIA SCHOOLS ALL OVER THE WORLD"
Since its inception, ISOMES has been producing and giving world-class media professionals to the industry. With the aim of translating dreams into reality, ISOMES offers uniquely designed courses with comprehensive curriculum prepared in collaboration with the Missouri School of Journalism (University of Missouri, USA) - the oldest journalism school in the world. This hands-on teaching methodology exposes the students to Real-Time environment at television channels and media houses that provide the students with a vigorous internship and train them through participation in real shootings and productions. With ISOMES being backed by two leading media channels News24 and E24, its students can interact with known media faces. Whereas the classroom sessions are conducted by experienced faculty and recognized media professionals, the students also get the chance to do an internship with News24 and E24. ISOMES is also the only institute in India and around the globe which has an exclusive collaboration with Film and Television Institute of India - Pune, the premier institute of India in Film Making and Acting.
Transforming Visions into Reality
ISOMES has a good placement track record. The institute offers numerous placement opportunities to the students to work in leading Production Houses, Entertainment Channels, News Channels, Radio stations, Event Management Companies and more. The dedicated placement cell regularly conducts grooming sessions of the students in areas like soft skills, interview facing skills, behavioral skills hereby making them industry-fit. In recent years, the college has witnessed some well-known recruitment companies walking-in and being invited for campus placements. Some of these reputed names include ABP News, Aaj Tak, ABP News, E 24, Zee News, Channel 1, CNN IBN, and many more. ISOMES has an excellent track record of 100 percent placement in reputed national Television Channels, Newspapers & Magazines and Media Houses which places its position much higher than the rest of the media schools all over the world.
Offering state of the art infrastructure and facilities coupled with seasoned faculty and administration, today ISOMES is leaving no stone unturned when it comes to providing media professionals - the best knowledge, skill and training required to excel in the field of media. The efforts so far invested by ISOMES are bringing in rich returns. Many PG and short term batches of young professionals have emerged out of the portals of the institute, with the shared confidence that each one of them would make a mark in the highly competitive media industry. The alumni of ISOMES have excelled as media professionals in many print and electronic media organizations. ISOMES is committed to doing everything possible for the enrichment of the media industry by providing value-added media education and training to enterprising and energetic youth. Concluding the conversation, Shailja Naqvi says, "Almost all of our students have an edge over other media students in terms of the exposure they avail. They are groomed in a way which is really good for media professionals, and the assistance that we give them is everything about their dreams. Acknowledging that the world is fast changing, and media is going through a big change, we really want to bridge the gaps. Traditional media will of course exist but with the rising social media and the changing ethics, it is very important for the media professionals to be well aware and be unbiased when it comes to their profession. All these essentials are well taught so that they become a responsible media professional in the future. Besides this, we really want to bring students from the tier II cities to come and work in the mainstream media that is our mission. We make a roadmap for them so that they know where to go after they step out from here."
THE STRENGTH OF ISOMES LIES IN THE HUGE PROFESSIONAL BROADCAST SETUP OF NEWS 24, E24, DHAMAAL 24 AND BAG PRODUCTION HOUSE WHICH ARE THE BIGGEST SUPPORT FOR THE STUDENTS OF ISOMES.
2. CORE FACULTIES
THE POOL OF EXPERIENCED CORE FACULTIES HAS A VAST ARRAY OF ACADEMIC, TEACHING AND INDUSTRY EXPERIENCE. THEIR REGULAR INTERACTION WITH THE STUDENTS HELPS TO ENRICH AND ENHANCE THEIR KNOWLEDGE.
3. VISITING AND GUEST FACULTIES
TO CREATE AND PROVIDE THE PROFESSIONAL ENVIRONMENT TO THE STUDENTS, ISOMES INVITES VARIOUS GUEST AND VISITING FACULTIES SUCH AS EDITORS, ANCHORS, SCRIPTWRITERS, CAMERA PROFESSIONALS FROM DIFFERENT NEWS CHANNELS AND LEADING NEWSPAPERS FROM TIME TO TIME FOR SPECIAL SESSIONS.
4. CELEBRITY GUESTS
THE FREQUENT VISITS NOT ONLY OF JOURNALISTIC BACKGROUND BUT ALSO FROM FILM AND TV INDUSTRY SUCH AS PRODUCERS, DIRECTORS AND FILM & TV ACTORS PROVIDE FULL EXPOSURE TO THE STUDENTS WHO WANT TO MAKE THEIR CAREER IN FILM & TV PRODUCTION AND DIRECTION.
5. PRACTICAL TRAINING
THE SIMULTANEOUSLY ATTACHED PRACTICAL TRAINING OF STUDENTS BY THE MEDIA PROFESSIONAL OF NEWSROOM, REAL AND VIRTUAL STUDIOS OF NEWS 24 AND E 24 CHANNELS AND RADIO DHAMAAL, WITH THE REGULAR ACADEMIC CURRICULUM HELPS THEM TO GET REAL AND PROFESSIONAL EXPERIENCE IN THEIR ASPIRING CAREER.
6. INTERNSHIP AND PLACEMENTS
ISOMES PROVIDES A UNIQUE MODULE OF 3-6 MONTHS MANDATORY IN-HOUSE INTERNSHIP FOR ALL THE STUDENTS IN THE VARIOUS SEGMENTS OF BAG NETWORK.
ANURRADHA PRASAD, CMD
A MASTER'S IN POLITICAL SCIENCE FROM DELHI UNIVERSITY, ANURRADHA PRASAD IS A STALWART WHOSE COMMITMENT AND HARD WORK IS EXEMPLARY AND INSPIRATIONAL. HOLDING THE CHAIR OF CHAIRPERSON AND MD AT B.A.G. NETWORK PRESENTLY, SHE IS ALSO A MEMBER OF CII AND FICCI ENTERTAINMENT COMMITTEE. SHE IS ON THE BOARD OF UTTARANCHAL FILM DEVELOPMENT COUNCIL, AND IS AN EXECUTIVE MEMBER OF FILM PRODUCERS GUILD OF INDIA. IN A JOURNEY SPANNING CLOSE TO TWO DECADES, ANURRADHA HAS COME TO BE ONE OF THE MOST INFLUENTIAL PEOPLE IN THE INDIAN ENTERTAINMENT INDUSTRY TODAY.