Indian media industry is going through a transformational phase due to the emergence of varied kinds of media representations spread across channels. Social media platforms have also been playing a crucial role in this increased volume of media representations through Advertisements, Public Relations, Social Media Marketing, Digital trends, and Media reports as much as it has influenced the field of journalism across the globe. Businesses are searching for avenues to showcase themselves not just on print, radio or television but on Social media which forms the new pulse of today’s generations. Unlike yesteryears, Mobile Journalism (MoJo), Data Journalism and other Social Media platforms have become a part of mainstream media as reputed media houses are also making use of them....
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