Indian media industry is going through a transformational phase due to the emergence of varied kinds of media representations spread across channels. Social media platforms have also been playing a crucial role in this increased volume of media representations through Advertisements, Public Relations, Social Media Marketing, Digital trends, and Media reports as much as it has influenced the field of journalism across the globe.
Businesses are searching for avenues to showcase themselves not just on print, radio or television but on Social media which forms the new pulse of today’s generations. Unlike yesteryears, Mobile Journalism (MoJo), Data Journalism and other Social Media platforms have become a part of mainstream media as reputed media houses are also making use of them. Given this scenario, media colleges need to adapt to the changing trendsin the industry and train aspiring media professionals with the knowledge of thelatest trends in the media world.
NISCORT Media College from Delhi is one of the few media institutions that has adapted itself to the changing trends bysetting its course structure in accordance with the view of getting its students ready for any kind of media career in this industry. The college follows a modernised concept of media education and is in a state of constant upgradation to keep in tandem withthe newer nuances in the media industry. NISCORT has specialized courses for MoJo using the most advanced video production tools with complete audio engineering. The college also integratesknowledge of related subjects like graphic designing, audio-recording and mixing, video-editing, and the likes as part of its all-around training vision. “We have specialized classes for each and every aspect related to the media industry as we want to give our students a holistic view of how the media industry works in the 21st century and make them career-ready when they leave the institution. Most of our students have been given permanent job opportunities in the same concern they finished internships for. This is a matter of great pride for our institution”, states Reverend Father Robinson Rodrigues, Director, NISCORT Media College.
The Growth Story
NISCORT Media College is an institute owned and managed by CBCI (Catholic Bishops’ Conference of India), and affiliated to Chaudhary Charan Singh University, Meerut. It was started with the vision of integrating ethical values and media, and reaching out with the same noble mission to the people of the society. NISCORT started regular courses in the year 1999. Late Bishop Patrick D’souza of Varanasi was the first chairman under whose patronage this initiative blossomed. The leadership of the first Director, Father Sebasti L. Raj paved the way for dreams of NISCORT to be realised. The college initially operated from a temporary campus in Palam Vihar, near Delhi for the first two years before shifting to its present campus to Sector 1, Vaishali, Ghaziabad. “We are now an institute that offers all kinds of media courses in full capacity. We have Bachelors in Journalism and Mass Communication (BA JMC), Masters in Journalism and Mass Communication (MA JMC), Diploma in Journalism and Mass Communication (DJMC) along with various other related media courses that are utterly helpful to any aspiring media professional”, mentions the Director.
Operational Excellence
The institution focuses on both theoretical and practical brilliance. It encourages media research and each and every faculty member at NISCORT is either a Ph.D. holder or in the process of having it. The teachers need to submit at least two papers for publication annually and add value to the course structure and the industry as a whole. Our faculty members are also invited to lecture in other institutions as many of them are celebrated individuals in the industry. In such cases, they come back and share a collective experience of those lectures with other faculty members and students so that everyone benefits from their knowledge and experience.
The college has advanced infrastructure available on campus that includes state-of-the-art studios that are wellequipped and well-furnished. It has the latest cameras for the students to use and learn all modern technology related to the media industry. The college has its own applicationbased web Radio named ‘Inner Voice Radio’ in which programs made by students are broadcasted. The college also has its own in-house production unit and lets the students work on international projects. Apart from this, the college also has its own hostel facilities that include a mess and twin-sharing AC rooms.
"We have specialized classes for each and every aspect related to the media industry as we want to give our students a holistic view of how the media industry works in the 21st century"
NISCORT offers a scholarship in the name of its first Chairman, the late Bishop Patrick D’souza that is given to the most deserving students in which attendanceis one of the primary criteria. The scholarship is given to selected students twice a year. The college also helps its students in getting scholarships from the national scholarship portal of the country and this help is provided to the economically backward and minority-category students of the college.
Future Endeavours
The college has a close association with SIGNIS - an international media organization, Bundelkhand University, and Media Federation of India. It has teamed up with them in planning future steps for expansion. “In the coming years, NISCORT aims at organising Faculty and Students Exchange Programmes which will add a feather to the cap. This will provide our students and our faculty newer avenues to explore in the media industry and integrate their expertise in shaping the future of our country for the very best”, concludes the Director.
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