Higher education has changed lanes from just imparting theoretical knowledge to the students to equipping them with the needed skills required to thrive in the modern world. This has remained the same for higher education in mass communication too. Students being aware about the wide array of opportunities that mass communication can offer coupled with the inception of top-notch media and mass communication colleges across the world acted as catalysts for the rise of mass communication education. Higher education in this segment has seen multiple paradigm shifts over the course of the last couple of decades and the incorporation of bleeding-edge teaching pedagogies and practical training has helped mass communication education to attract a wider student populous.
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Rahul K.Mishra, Professor- Strategy and International Business, IILM, New Delhi
