The world has witnessed a phenomenal and unprecedented explosion in communication technology and media. Today, it does not come as a surprise that the Indian Media and Entertainment industry is a sector much like a sunrise for the economy, making solid high growth strides. The last fiscal year having seen a tremendous growth in terms of consumer payments that backed the media industry. The current market dynamics state, the Indian M&E industry grew by 11.8 per cent in 2013, as against 2012, and touched Rs 918 billion. And, by the end of 2014, the industry stood at close to Rs 1,039 billion. It is here that mass-communication, as a stream of study, and as a career, becomes so important and enviable. The study of mass communication is not confined to journalism alone. It is a stream which covers almost every aspect of a human life. Not long ago, people with good communication skills and a degree in literature were considered fit for journalism and other areas of mass communication. However, time having changed and with technology playing a big role, skilled professionals are given first preferences.
The media industry is vast and expanding rapidly. Surveys state, the media industry will grow by 38.7 percent by the 2018. With these statistics very clear, it is only relevant for more professionals to jump into this field. This is where media institutions can capitalize and bring in more professional courses. International Film Business, Leadership Management, Writing, Editing and Publishing, Future Media Platforms, Advertising and Society, Branding & Brand Management and Entrepreneurial Journalism are some of the hottest courses right now. These courses can provide a decent platform for any career in media. Students however, need to start early. Unlike engineering or medical streams there are no preparation strategies or set formulae for making a career in mass communication. Thus, starting early can help students to be more effective once they get into the field. Students can start early by blogging or free lancing, they can also act as contributing editors to newspapers and a host of online sites to develop themselves into more market ready candidates. A professional course in any media education, can open doors for a career in films & TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting, and production. Depending upon personal interest and inclination a mass communication professional can choose a job. Today, a career in media seems to be really fruitful, especially with the statistics stating it is only meant to rise in the coming years.