Having celebrated glorious 25 years of existence in 2016, Mudra Institute of Communications has stepped into a new age. Their spirit lies in grasping of con-temporariness, addressing the needs of an ever-changing environment. MICA assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community. Today, it is the alma mater of professionals, who has tasted the sweet fruit of MICA's dream by serving in leadership positions in some of the best-known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other related businesses.
MICA is a residential institute dedicated to creating Leadership in Strategic Marketing and Communication. Being an autonomous and non-profit institution, MICA has been offering a wide-range of academic programs during the past two decades. Founded in 1991 in Ahmadabad, MICA now has three residential programs - the Post Graduate Program (PGP), the Crafting Creative Communications (CCC) and the Fellow Program in Management-Communications (FPM-C). PG Diploma, Certificate and Online programs are offered in Management, Retail, Creative, Research and Analytics, Advertising Management and Public Relations. To develop innovative leaders in the practice of development and management of strategic marketing and communication; and to serve the needs of industry and society through education, research and advocacy is the mission of MICA.
Since the time of its inception, MICA has been providing the industry with quality managers in the field of Marketing, Media and Advertising and this stands as a testament of the high standards and diversity of the student pool and versatility of the curriculum of MICA. A great emphasis has been laid on the rigorous selection procedure to ensure that a perfect talent pool is chosen for this flagship course. MICA has a unique balanced approach extended with the curriculum through core and foundation courses in the fields of Marketing, General Management, Digital, Media-Advertising paired up with Culture and Communication courses like Communication Theories, Imagining India and Semiotics, which helps students understand the Indian diaspora which is key for marketing. To equip the students with an industry-aligned approach, MICA provides students with numerous live projects with the industry along with Summer Internships. These opportunities hone a MICA student's analytical and logical skills with a platform to apply their creativity and out-of- the-box solutions.