More than 200 students of S.P. Mandali's Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool) donated blood and embarked on an initiative to sensitize the citizens about the significance of blood donation. The blood donation drive was held in association with Tata Memorial Hospital. A six minute short film 'Khoon Mein Hai' directed by Kussh Sinha was launched in the campus in presence of the star cast which boasts of acclaimed Telugu, Tamil and Bollywood actors namely Kajal Aggarwal and 'Dangal' fame Aparshakti Khurana who played main characters in the film. The film in collaboration with WeSchool led blood donation drive, aims to reinforce the importance of blood donation in saving lives.