According to a recent survey conducted by ASSOCHAM - 93 percent MBA graduates are unemployable; there is the problem with management education in India. Every year thousands of students apply for MBA or PGDM program from IIMs and Business schools. Most MBA programs include a core curriculum of subjects, such as retail, accounting, economics, marketing, retail and operations. Now the time has come to introduce digital marketing to the curriculum. Industry experts consider Digital Marketing as one of the most effective channels that can bridge the gap between academia and industries.
Some of MBA colleges already have a full-fledged curriculum for digital marketing. The aim of Digital Marketing training is to acquire professional skills. Marketing is a niche methodology for every business and the process of it's changing according to the technology and human need. Digital marketing is both the present and future of the marketing and it's a booming career option, which industries are demanding today.
The landscape of marketing has changed over the last a few years. Companies have shifted from traditional marketing to Digital Marketing to grow their business. Digital Marketing is affordable and less expensive than traditional marketing (TV ads, Radio ads and pamphlets).
Social Media Channels like Facebook, Twitter, LinkedIn and Instagram are not only for social networking
Social Media Channels like Facebook, Twitter, LinkedIn and Instagram are not only for social networking. Now they have become online platforms for many brands to promote their product on the internet. People are buying the products online on shopping portal websites and apps. E-Commerce companies are selling their products on the internet and remarketing their products.
Students can learn about brand promotion techniques like creating the E-Commerce website, Logo, Blog and Retail Stores Apps etc. Successful companies know that sales promotions are among the most effective methods of increasing sales and building customer satisfaction. It's easy to use and give edge to resume. It is required to know promotion of products on the internet using Social Media Marketing, Search Advertising, Display Advertising, Paid Marketing, Affiliate Marketing, Content Marketing and Generating Leads through Online Marketing.
As businesses increasingly try to make sense of the mountain of big data available to them, business school graduates skilled in the art of analytics are hot in demand. From Retail, Sales, Marketing, Finance, Data Analytics is helping in marketing prediction, traffic analysis, and demographic revenue generation analysis. Every Business uses Big Data Analysis and data-driven techniques.
Also Email marketing is most important for online branding and lead conversions. Mailchimp, Zoho Mail and Mail Marketer are some products name which provides bulk mailing facilities.In digital world it's important to learn Search Engine Marketing, Mobile Marketing, Social Media Marketing, Video Marketing, Affiliate Marketing, Google Adwords, Facebook Marketing, Bing Marketing and Linkedin Marketing.
Now, companies don't look for degrees or internships, they look for skills. They need potential candidates who can help them to achieve the businesses - sales targets and generate leads for them in the best possible way. And no doubt where the trend is following the path of digitalization, Digital Marketers are considered as most appropriate profiles rather than any MBA candidates.
Jyoti Dwari
Jyoti Dwari has done her M.Sc. Computer Science from DAV Centenary College Faridabad. She is Google Adwords Certified and took part many times in Google Events and Research.
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