Bodycraft Academy: Reimagining Beauty & Cosmetology Education Through Global Collaborations

The Beauty & Personal Care market worldwide is projected to grow to $768.50 billion by 2029 according to Statista. Increased consumer expenditure, burgeoning middle class, and rapid urbanization have immensely contributed to the growth of this industry in India. With dynamic lifestyle changes, it has become utterly important for beauty and cosmetology providers to keep themselves updated with the market trends.

Similarly, candidates interested in receiving beauty and cosmetology training also need to be equipped with knowledge about the latest products and procedures available in the market. On top of that, the training industry for beauty and cosmetology is highly unorganized in India and needs to follow definitive guidelines for the selection and certification of candidates.

Bodycraft Academy from Bangalore understood these gaps and emerged as an organized beauty and cosmetology training provider with industry collaboration with the Sassoon Academy, UK. It provides various courses related to hair and beauty, some of which are based on the principles & techniques set by the renowned British Hairstylist and Businessman Vidal Sassoon that comes along with the certifications provided.

The institute began in 1997 as a single salon founded by the visionary Manjul Gupta, specializing in skin treatments for women. As the inspiration behind Bodycraft's vision and values, her dedication to quality and care laid the foundation for its growth.

With unwavering family support, Bodycraft has since evolved into a leading beauty and wellness brand in India. Being a part of this industry for such a long time gave it the required experience and expertise to become eligible for collaboration with the Sassoon.

Academy which is very prestigious for any institute working in this sector. “We always aim to build a concept in students through an organized approach. We have different kinds of courses dedicated to every subject including hair, make-up, skincare, eyelash, nail extension, and others.

We have many specialized trainers and the latest infrastructure to provide unparalleled beauty and cosmetology courses to our students”, mentioned Swati Gupta, Director, Bodycraft Academy.

Bodycraft Academy's Sassoon connection brings world-class international education to students from diverse socio-economic and educational backgrounds

All Round Development

The beauty and cosmetology industry is becoming more competitive with time and it is very important for institutes to stay updated with the latest trends in the market. As an established institution working in this sector, the first order of business for Bodycraft Academy was to organize the courses. It has courses of up to fourteen months which is a holistic course in cosmetology and is suitable for candidates who aim to open a salon & spa of their own.

Bodycraft Academy offers different specialized courses in accordance with the aspirations of the candidates. The institute takes care of the fact that accurate training and education are provided to students both in theory and practice. All the courses include extensive hands-on training that is equivalent to having industry experience. At the end of courses, students need to provide a portfolio of their inspection works.

“We have invested a significant amount of energy and time into the creation of our curriculum. We stay updated with the changing trends of the industry and keep reviewing our courses from time to time. Specialized training is also provided to our teachers about the latest developments so that they can impart the same among the candidates”, said Swati.

Candidates interested in taking up a job in this sector come from diverse backgrounds. In this regard, their socio-economic and educational backgrounds matter when it comes to the implementation of the learning from these courses. Many lack soft skills and behavioral skills that help a professional communicate properly with the customer. Bodycraft Academy understands this problem in candidates and provides soft skills training and behavioral skills training to students along with the chosen courses.

It is very important for students to have the best communication skills to understand what a customer wants and also to suggest properly what is required. This is the reason why the institute has gained a reputation in the industry as many businesses contact them for their workforce requirements.

“We always try to provide employment to our students and absorb them in our salons. Apart from that, our students get hired by beauty brands that we work in collaboration with, cruises, and other reputed salons across the country”, stated Swati.

The Road Ahead

Bodycraft Academy has gained significant trust and recognition in the market because of accurate training and an organized approach. Currently, it is operating from two locations in Bangalore and has provided training to more than 1000 students until now. Looking ahead, it wants to carry along with the good work and focus on skill development in rural regions.

“We plan on collaborating with NGOs and providing skill development courses to rural populations who do not have the opportunity to these courses but have the wish to”, concluded Swati.