Located in the dynamic coastal city of Mumbai, the Indian School of Design and Innovation (ISDI) is committed to a new educational model inspired by the idea of design and innovation as transformative forces in society. The world's first commercial personal computer was invented long ago, yet Steve Job's Apple Computers have made their mark and they did not create a new product or a product category to achieve that. The first MP3 Player in the world was not Apple's invention, but when they redesigned it and made it better, there were numerous buyers for it. Similarly, the smart-phone was not Apple's invention, but when they redesigned it and made it better, people were ready to stand in the queue for hours to buy that product on its release. In the words of Jonathan Ive, Apple's Chief Design Officer, "Our goals are very simple - to design and make better products. If we cannot make something that is better, we won't do it." Undoubtedly, Apple has always been staying ahead of...