The Higher Education Review

Lido Anthony "Lee" Iacocca, well known American automobile executive, illustrating the objective of a manager, states that “Management is nothing more than motivating other people.” When students are taught to be a management professional, they take the load of the academics and industry training, but are seldom educated about the power of self-motivation, which would by every chance make them manage anything in their career and life. Hence, in an era where managers are the foremost source of revolutionizing the world into a better one in every sector, it is important for every institute to do their best to pitch in more life to this profession.

With the mission to nurture socially and environmentally sensitive global business leaders, Aurora Business School, a premier B-School in the State of Telangana, is offering quality professional education at the post-graduate level. Dr. K. Raghu Naga Prabhakar, Director, Aurora’s Business School claims, “At Aurora, we motivate students to become great managers and leaders.” Aurora’s Business School, established in 2005, is part of the well known Aurora Group offering AICTE approved Post Graduate Diploma in Management (PGDM).

The institute is known for nurturing globally responsible citizens who will venture into the world with confidence. “We groom our student to be responsible, competent and cutting edge professionals to reach the top with core values and face the changing world with confidence and determination,” adds Dr. Raghu.

In addition to the traditional specializations like Finance, Marketing, HR, Operations and Supply Chain, the institute offers PGDM in Rural Management and Hospital Management. Although the country has thousands of management institutes, the Aurora’s Business School remains unique on the grounds of their learning experience, placements and research activities. By understanding the interplay between theory and practice, the institute has carefully designed a curriculum, which offers an effective learning environment for the students. While the curriculum and pedagogy is similar to IIM- models, the institute has included industrial training, industry visits, summer internships, guest lecturers from industry stalwarts in their pedagogy to provide an in-depth practical dimension. “Every week, we conduct interactions with the industry where professionals would visit our campus to share their knowledge and expertise to the students,” claims Dr. Raghu. Encouraging students to involve in live-projects and most importantly in interactive learning with their faculty members are considered as the key objective to carry out the effective learning process at Aurora Business School.

They publish a quarterly journal, a monthly news letter and a monthly finance bulletin which apart from well researched articles also cover the regular updates of the industry and latest developments in this sector.

Dr. Raghu mentions that the institute does not have any templates in imparting innovation. He says, “Innovation comes from within and can be facilitated not taught. An institute can only facilitate the required assistance in the form of theoretical knowledge, practical expertise and infrastructure.” Aurora Business School has an entrepreneurship development cell, where students learn to market a product and other major functions to build a startup business. Because of the availability of talented workforce, more than 60 reputed organizations such as Deloitte, ADP, Google, Wipro, Infosys, Mahindra Satyam and many more, visit the campus every year and recruit students by offering packages upto Rs. 6 lakhs per annum. Unlike many other B-Schools, where placement is in accordance with the requirement of the industry, the placement cell of Aurora Business School continuously strives to find the best companies for a student to work based on his/her abilities and interests. However, the institute’s mission has now extended from creating managers to producing and facilitating entrepreneurs.

“Aurora Group is a leading name in the field of education offering quality Undergraduate and Postgraduate level professional courses. Therefore, we not only produce professionals who can handle critical situations, but also create people who can produce job opportunities for others,” concludes Dr. Raghu. At present, Aurora Consortium has more than 6,000 students enrolled each year and is one of the largest educational institutions in South India.