The Higher Education Review

With the changing paradigms of the business world, augment- ing the employability skills is really becoming a challenge for the management institutes and it is in this crucial situation that Bengal Institute of Busi- ness Studies (BIBS) has been consistently proving to be the best in molding the budding managers. The institute currently offers two dual-MBA programs for its students – PGPBM and PGPIBM and Post Graduate Program in Financial Management in association with NSE (National Stock Exchange) - PGPFM. While, BIBS works with the live learning experiences extending beyond the walls of the classroom, the placements are a testimony of the trust and belief that the corporate world has put in the MBA course offered by BIBS. “Over the years, the best companies in India have hired BIBS students and this is purely because of the highly industry oriented training. More than 200 companies in India and abroad have hired more than 1500 students over the years,” says Vidur Kapoor, Chairman of BIBS.

The institute firmly believes in collaborating with industry to create industry ready and knowledgeable management leaders in future. The focus is always on development of talent and a business acumen, which is based on the current industry trends and thus the institute endeavors to create industry tie-ups to add more value to the management education.

“We have had immense support from the industry and we will only make this stronger and better,” adds Kapoor.An industry academic advisory council including HR heads of leading companies designs the curriculum of BIBS in conjunction with the industry. The curriculum is further enhanced by industry faculty, which is a team of functional heads from the best companies in India, who teach students based on the paradigms of the corporate world. Students are also attached to mentors from the corporate world to train them live on industry practices. Apart from theory and syllabi, students are also trained on communication skills including grammar and language. “We have a tie up with Toastmasters International from US to develop public speaking and communication skills,” pinpoints Kapoor. Students are also motivated to engage in real time competitions like Aspire to Achieve, Brand Wars and Phoenix that tests their presentation skills, public speaking, research abilities as well as knowledge.

This Kolkata based institute believes that it is best to learn from the people who practice the trade. “We have a unique corporate connect program that has more than 150 companies visiting the campus every year to interact with students. Apart from that, we have a Management Guest Inspire Series (MGIS) that brings corporate leaders and dignitaries to the institute to enlighten and motivate our students. We have had more than 50 MGIS sessions with 200+ corporate leaders including dignitaries like Dr. APJ Abdul Kalam, Chetan Bhagat and Kapil Dev to name a few,” proudly claims Kapoor. These dignitaries teach the students to be better in life by educating themselves in a manner that best suits their talent.

BIBS has more than 30 percent pre placement offers every year and more than 81 percent of the companies have revisited the institute to hire again.Google,UAE Exchange in Dubai, BFC in Bahrain, PRAN Foods in Oman, KPMG, Capgemini, Ernst and Young, Cadbury, Britannia, Kelloggs, Nestle, Parle, Hindustan Unilever, Perfetti, Pepsico, Axis Bank are some of the prime recruiters of BIBS. These rates are a reflection of the only trend that is most beneficial for the management aspirants, that is a curriculum designed as per the industry, by the industry and then endorsed by industry so that the students can make flourishing careers as management graduates.Along with rigorous placement training, the institute also focuses on providing the students with the unique opportunity of creating their own business ventures. “Students in groups create a product or service that they plan to launch as an entrepreneurial startup.

We guide them to research meticulously about the value propositions,feasibility, market dynamics and functionality of their startups. These are evaluated by most high profile venture capitalist, angel investors and entrepreneurs of the country,” says Kapoor. By equipping them with the relevant knowledge, the institute prepares students to work in the corporate world so that later on they will be rightly molded to be an entrepreneur.

From the day of establishment in 2008, the institute strives to impart the best management education in Kolkata through imparting life changing skills in management education by means of innovative research based modules and methods with the support of an outstanding faculty to help students succeed in the fast changing and interconnected world.