Better U

By Brad Loiselle, President & CEO
Brad Loiselle,President & CEO

Brad Loiselle

President & CEO

An avid public speaker, a serial entrepreneur, and a published author, Brad Loiselle is a multitalented personality and an ardent believer of 'Education is a human right.' He is committed to leaving a global mark by providing access to quality, affordable education to the mass populations of emerging markets. Primarily focused on the development of India, in order to understand the root challenges pertaining to education access and other underlying issues of the country, Brad traveled to India several dozen times and met with hundreds of companies, government and educational leaders, students and so on. With a clear and bold vision of educating an entire nation of more than one billion people, Brad brought betterU to India in 2013, an education technology company headquartered in Ottawa and Mumbai that is resolute to establish a digital marketplace for online education—connecting global educators and content providers with learners of India.
Acting as the ecosystem that bridges the gap between education and jobs by providing the tools necessary to prepare prospective learners for the jobs they want and better their lives, betterU is backed by partnerships with media groups like Times of India and Hindustan Times. "This association was important for reaching the mass populations. Both media outlets have become shareholders in betterU now," pinpoints Brad. Later, betterU also went on to build a global job portal, including employment services and expanded its partnerships with leading educators such as Skillsoft, Adobe, Merit Nation, Edx, BSEI, Pluralsight, EdCast, ICICIdirect Centre for Financial Learning, IELTS Online, Imarticus Learning, International Career Institute, Internshala, iTrack, John Academy, Udemy and the list does not end there. "The emphasis is always given to the quality. We keep on partnering with leading brands to ensure the education and content being delivered is of top quality," says Brad proudly.

"Followed by $10 million of investment to date, betterU presently offers thousands of courses in Business, Design, Exams Preparatory, KG-Class 12, Personal Interest & Technology, and is adding more every day"

betterU prides itself on being the only platform that has been able to bring together students from across the country along with educators from preschool to Class 12 under
one roof, and facilitates accessibility to multiple formats of delivery including self-paced, online, instructor-led in class, and on-site learning. "Having spent years researching how to bring global education to India, we contemplated that coupled with urban India, we also need to cater to the educational needs of the students who are residing in Tier 1,2,3 and rural areas," opines Brad. Followed by $10 million of investment to date, betterU presently offers thousands of courses in Business, Design, Exams Preparatory, KG-Class 12, Personal Interest & Technology, and is adding more every day.

Brad shares, "Our focus was to build a system that would make sense for India's growing population and enable us to solve the mass education needs with all types of education. In the pursuit of fulfilling this dream, we have included world-class educators from the USA, Canada, and nine other countries, and we are still striving to enhance our offering." Offering programmes to people of multiple age groups, career paths and industries, the aspiring learners at betterU just have to register for the desired course, which will give them easy access to the contents right away. "We have programs planned for rural areas, skills development support for many sectors and much more. Funding has been what has held us back, but that too is being solved with a US$ 100M equity investment coming to betterU shortly. These funds will accelerate all our advancements for India," concludes Brad.