The Higher Education Review

A vision, dream, dedication, focus, perseverance and a brand was born. The year was 1969, the date was Au-gust 14th and Institute of Marketing & Management came into existence. This is the brainchild of the Marketing & Management Doyen, Dr. Jagjit Singh who dedicated his life to the cause of spreading Marketing & Management gospel over five decades. Now 53 years old, IMM Business School, recognized by AICTE, Government of India, is one of the Premier Institutions of Excellence in India, nestled in the lush green Qutab Institutional Area, New Delhi, opposite IIT, N. Delhi.

IMM was set up with the mission to impart value-based Management Education, achieved through an Interdisciplinary approach that integrates teaching with Research, Consultancy, Seminars, Conferences & Publications, so as to put India on the Marketing and Management map of the world. The Legendary, Dr. Jagjit Singh, father of IMM, inspired lakhs of students, by instilling a love for learning through an Academically Rigorous, Value Based and Globally Focused Curriculum.

His vision was to serve as a Centre for Excellence in Management Education, Research & Training. By taking the Glorious & Golden Legacy of 53 years forward with Young Leaders and Nation Builders & blending modern management thoughts and eternal values.
"Our Quality Policy is Student and Faculty Centric. We endeavour to pursue Global Standards of Ex-cellence in Teaching, Research and Continuing Education to best serve India and the World, in the field of Principles and Practices of Business for Challenges of the 21st Century", says Prof. Smita Lal, Dean, IMM.

IMM Business School works on the principle of igniting a winning mindset amongst students by emphasizing on the feeling of ownership through personalized mentor-mentee sessions throughout the curriculum. The college offers two courses - PGDM (Post Graduate Diploma in Management) with a dual specialization amongst a selection of eight core areas and a Bachelor in International Management (BIM) in association with the AACSB Accredited, Brest Business School, France. Currently IMM has three International Academic Associations with renowned Global Institutions including:-Fordham University USA, Mages (Institute of Excellence), Singapore & Brest Business School, France.

A Notch Ahead
The Institute boasts of a rich faculty base who use analytical tools for teaching the students core management subjects. Pedagogy emphasizes case study, panel discussions, quiz competitions and polls, role plays, simulation techniques and mandatory on-the-job training. have the advantage of interacting with experienced faculty members who have rich corporate experience, deep subject knowledge and an expertise in publication of research papers and articles in renowned international and national journals and magazines. A fully Wi-Fi enabled campus along with well equipped smart classrooms are a prominent feature of IMM Business School.

Smart classrooms are technologically enhanced that enable teaching and learning opportunities like never before. They consist of an array of equipment including digital cameras, smart boards, cloud based computer systems,

Learning is fun when subjects are interesting, and smart classes are doing exactly the same, by enhancing the interest and excitement of the students.

Our International associations ensure faculty and students have access to relevant and dynamic global insights. "All specializations in the field of management education at IMM are taught utilizing analytic tools to ensure that students are not only data centric but are industry ready too, which is the burning need of industry & corporate houses", says Prof. Smita Lal, Dean, IMM. "To further empower the eight Dual Specializations at IMM as in: Marketing & Innovative Management, Human Resource Management, International Business Management, Event Management, Financial Management, Business Analytics & Research, Information Technology and Logistics & Supply Chain Management: these courses are energised by Data Science, Design Thinking, Metaverse 2.0, Machine Learning, Python and R-Programming", adds Prof. Megha Mathur, Head Academics, IMM.

Under the JJ Foundation, IMM has allocated a corpus of Rs.1 crore to facilitate a scholarship program for PGDM students based on merit.

Compassionate consideration has also been laptops and enabled with the latest softwares. extended to other categories apart from those students impacted by COVID-19 pandemic. Selection for scholarships is based on different criteria so as to maximize disbursement to most deserving candidates including merit based, farmer's background, female candidate and defense background. Some major recruiters include international & national top and mid sized corporates, like: Deloitte, Khimji Ramdas Group, EY, American Express, Amazon, Capgemini, HCL, Maruti Suzuki, Mercedes Benz, Jindal Steels & Power, ZARA, Nestle, Berger Paints, Bajaj Electrical, JK Cement, LG Electronics, Saint Gobain, ICICI Bank , ABP Networks, MRF Tyres, Café Coffee Day, ANZ, Fedex India, Redington India, Haldiram Snacks & many more.

"IMM Business School works on the principle of igniting a winning mindset amongst students by emphasizing on the feeling of ownership through personalized mentor-mentee sessions throughout the curriculum"

Unique in its Own Ways
Since its inception IMM Business School focused on principles of Empowerment and DEIB-Diversity, Equity, Inclusion & Belonging. Women Empowerment is encouraged at IMM and presently all the leading positions like Registrar, Dean, Head Academics, Controller of Examinations all are headed by females. Additionally 90 percent staff members are women who are efficiently & diligently performing their roles.

Diversity:
IMM does not believe in a gender bias and the Business School has a mix of students from all gender, from various parts of the country which enriches the socio-cultural aspects of campus life. The student pool is a blend of both working professionals as well as non-experienced students, with a vivid economic-strata amongst them. As students belong to diverse places of India, the campus show cases multi-cultural diversity, which is displayed beautifully and synthesized in the various cultural activities, leading to an exchange of ideas and healthy growth of values.

Equity:
IMM Business School believes in the policy of NO Discrimination leading to Equal Opportunities for placement & advancement which are provided to all gender, regardless of their diverse backgrounds.

Inclusion:
Inclusive education works to identify all barriers to education and remove them, which covers our ideology ex-tending into the choice of curriculum. "At IMM, we focus on Student Centric & Student Driven activities which are considered peripheral activities in other institutions. We have seen that keeping this focus, there is an increment of 30 percent in the overall performance of students. An inclusive environment drives students towards sustainable growth & innovation helping in boosting team dynamics & productivity, that in turn helps our students in the corporate world", says Prof. Smita Lal.

Belonging:
IMM Business School emphasizes the imparting & nurturing a sense of belonging amongst students, through personalized mentoring & guidance. They are fully involved in all the conferences, events & industry speaker sessions for their real time learning. They drive the ICAN Series (IMM Corporate Academia Network Series) that gives them a training ground for managing, controlling, directing and implementing the principles of management practically, as also networking with professionals from Industry and the Corporate World. They thus are nurtured into a fair & representative talent pool & pipeline for the corporate sector. This is also a great training launch pad for young entrepreneurs, who are ready to take on the world with new innovative ideologies.

The Path Ahead
IMM Business School has successfully transformed from a Learning Organization to an Educational Institution with various Awards of Excellence, especially in the past two years. The Business School has upgraded its syllabus to a specialized industry-focused one, adapting to the required changes for Industry 4.0. The syllabus now emphasizes on learning orientation and analytical mind-set, integration of data and technology, innovation, creativity and entrepreneurial and business orientation. To implement this, IMM's courses regularly incorporate the ever-changing trends & requirements of the business world.

Its latest course for the corporate includes relevant dual specializations in PGDM courses infused with Artificial Intelligence & Machine Learning. Live online courses in specialized subjects from their partner institutions in USA, UK, Singapore & France add further value to the curriculum & PGDM Programme. In the years to come, IMM proposes to increase its educational collaborations & tie ups, and introduce students exchange collaborations with over nine global institutions from different parts of the world. In addition, IMM also has plans to strengthen its global admissions at the Bachelors level through its IMM Global Education League (IGEL).

Prof Smita Lal, Dean, IMM Business School
Prof Smita Lal, Dean IMM, has more than 35 years of experience, 19 of which have been with multinational corporates like: Philips India, Asea Brown Bovari, Uptron, and Hindustan Thompson Associates. She has worked with professional bodies like the Secretariat of the Indian Institute of Lighting Engineers (ISLE) and was a Member of the HR Committee of the Bengal Chamber of Commerce (Kolkata). As an educationist, she has taught Marketing and Management at Bahrain University and Delhi University. At IMM, she has been a Marketing Faculty and has held various responsibilities in the organization including its Research Publications and Newsletters. Currently, she holds the portfolio of Dean IMM, and is presently involved in developmental initiatives of IMM and the JJ Foundation.