UPES: An Innovative Institution Offering Industry-Focused Specialized Undergraduate And Postgraduate Courses

By Dr. Nalin Mehta, Dean School of Modern Media, UPES
Dr. Nalin Mehta,Dean School of Modern Media, UPES

Dr. Nalin Mehta

Dean School of Modern Media, UPES

As a trend setting educational institute of the country, UPES has been able to achieve an exclusive position by offering a global knowledge eco-system through training, research & development and consultancy. With a vision to be an Institution of Global standing for developing professionally competent talent contributing to nation-building, UPES was established in the year 2003. Progressing prolifically since its inception UPES offers industry-aligned and specialized graduate and postgraduate programs through its seven schools: School of Engineering, School of Computer Science, School of Design, School of Law, School of Business, School of Health Sciences, and School of Modern Media.

The university has emerged as an innovative institution offering industry-focused specialized undergraduate and postgraduate courses, some of which cater to high-growth areas like cloud computing, mechanical engineering, civil engineering, aerospace engineering, mechatronics engineering, fine arts, big data analytics, public administration, machine design engineering, computer science, petroleum, graphic and gaming and so on.

School of Modern Media at UPES has been instituted as a digital first media school to cater to the changing industry requirements which means students are made well-versed with latest technologies, content formats, different media platforms and are trained to think and operate in a digital work environment. With a remarkable surge in digital consumption over the last few years, every media channel is turning towards being digital, leading to a major disruption in the media industry and media education. Owing to the changing media landscape with traditional media, print, and radio moving towards digital the hiring processes have also changed requiring students to be equipped with the new age skill sets.

Fostering an Environment of Learning and Growth
As the only digital-first and digital everything media school in India, UPES is offering cutting-edge educational programs, focusing on what is in demand globally, making every student industry-ready. UPES has some of the best media leaders who are a part of the teaching faculty. Chanpreet Arora- SVP & Head of Business, Voot, Anubha Bhonslep executive editor of CNN- News18, Anurag Batra-chairman and editor in chief, BW, Karnika Kohli-
Growth manager, scroll stack and more. "Apart from providing the students with the state-of-the-art digital studio - one of the finest compared to other universities, our curriculum has been designed after detailed conversations with global industry veterans.

We are working with media leaders to impart knowledge to our students to make them media stars. We are also on our way in forging some interesting global partnerships and tie-ups that will enhance the learning experience for our students. With globally acclaimed and research-driven academicians who shape the minds of tomorrow, UPES is taking research and innovation to new heights with 19141 research citations, 140+ patents published and 2500+ SCOPUS publications," said Dr. Nalin Mehta, Dean School of Modern Media, UPES.

“UPES University integrates technical knowledge with strong ethics and leadership skills to churn out the best”

With firm faith in the implementation of a practical approach rather than theoretical learning, UPES has undertaken an approach of hands-on learning which is built on continuous evaluation. From communicating persuasively in different formats to engaging in classroom projects and professional opportunities, students get every exposure to unleash their potential and showcase their talents through workshops, seminars, fairs, and internships. "At UPES School of Modern Media, we offer three degrees and are the only university providing multiple specializations in each degree which are new age and in-demand professions.

We offer BA in Journalism and Mass Communication (Digital) comes with specializations in social media and Search Engine Optimization, Data, Analytics & Visualization, Media Management, Public Policy and Strategic Communications, Digital Publishing/Website Management. We also impart BA Digital and Mass Media (Broadcasting) comes with specializations in-Mobile Journalism (Mojo): Digital Video Production and Monetization, Digital Audio Broadcasting: Radio Production, Podcasts and Distribution, Digital Studio Management: Live Broadcasting and Floor Production. Our courses related to BBA (Events, Public Relations and Corporate Communications) comes with specializations in-Media Management, Marketing Campaigns and Strategic Communications and social media, Marketing and Analytics," shares Dr. Nalin Mehta, Dean, School of Modern Media, UPES.

UPES concluded its annual placements for the academic year 2020-21 at 91%. 2,100 under-graduate and post-graduate students from School of Engineering, School of Computer Science, School of Business,
School of Design and School of Law received over 2,800 offers from 500+ companies with many students receiving multiple job offer. Despite the pandemic, School of Engineering and School of Computer Science registered 100% placements. Top recruiters include Indian and global corporations such as Amazon, Infosys, Cognizant, Dell, ZS Associates, Vedanta, Flipkart, Ericson, Wipro, Delloite, EY, Maruti, Hyundai Motor, LinkedIn, Genpact, Accenture, Royal Enfield, VMware, Exxon Mobil, Nestle, Halliburton and more.

Awarded with 5 stars for employability by QS Star Ratings, UPES also boasts of strong industry and academic alliances with leading firms like Microsoft, Tata Power, Facebook Blueprint, GitHub, University of California-Berkeley, University of Adelaide & more. Robust industry network resulted in more than 2600internshipsthis year on live projects. The collaboration with leading organizations also leads to co-designing, co-developing and co-delivery of curriculum, helping students to stay up-to-date with industry trends and requirements.

A Forward-Thinking University
In a dedicated effort to reinvent higher education as a transformative journey for students, UPES has instituted School for Life under its aegis which is centered around the imperative need for students to be equipped with skills and competencies required to adapt and thrive in the world. School for Life hinges on a model of learning that promotes curricular, co-curricular and interdisciplinary knowledge through life skills courses, exploratory courses, and signature courses.

Offering the students with a personalized learning environment, a great deal of flexibility and continuous mentoring, UPES University integrates technical knowledge with strong ethics and leadership skills to churn out the best. Awarded as `University of the Year ­ North 2020-21 by Assocham for its modern learning practices, superior faculty and academic excellence honoring the constant innovation in academics and the student-oriented approach implemented by the university. A tech-driven university known by the quality of the faculty members, UPES is a forward-thinking university and strives for only the best practices available. "We are in an exciting phase and are on our way to positioning ourselves as one of the leading university and media school in Asia. We have a renowned group of media leaders teaching children to become media leaders of tomorrow," concludes Dr. Nalin Mehta, Dean, School of Modern Media.

Dr. Nalin Mehta, Dean School of Modern Media, UPES
UPES University integrates technical knowledge with strong ethics and leadership skills to churn out the best.
Top 10 Media and Mass Communication Colleges - 2021