IIM Mumbai Opens Registration for Digital Marketing & Analytics

• IIM Mumbai offers a certificate program in Digital Marketing and Analytics for professionals and entrepreneurs.
• The program covers SEO, social media marketing, content marketing, and advanced web analytics tools.
• Participants will gain practical skills and earn a certificate to enhance career opportunities in digital marketing.

The Indian Institute of Management, Mumbai, has declared the opening of a new certificate program in digital marketing and analytics. The program is expected to aid professionals in gaining adequate knowledge to cope with the dynamic nature of the digital atmosphere.

The program has been designed to cater to the needs of those interested in diversifying their knowledge in the field.

This blended learning will be a mix of the online sessions combined with in-person interactions. The essential topics include search engine optimization, social media marketing, content marketing, and web analytics.

Learners will also be taken through how to use the likes of Google Analytics among other available digital technologies in measuring and optimizing marketing.

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As stated on the official site of IIM Mumbai, “Designed for the needs of the busy professional, the entrepreneur, and the marketing enthusiast alike, it provides the right mix of theoretical knowledge and practical learning experiences to help participants gain better insights on how to apply these tools appropriately to real-life business environments.”

The digital marketing industry has grown rapidly with the increased usage of online technologies as a medium for marketing purposes.

Based on the increasing usage of online technologies in the field of digital marketing, IIM Mumbai is planning to deliver advanced education in the field with the intention of increasing the demand for the professionals working in the digital marketing domain. On the completion of the course, the students will attain a certificate issued by IIM Mumbai.

This new initiative reflects IIM Mumbai's commitment to offering contemporary programs that meet the evolving needs of the business world.