The Higher Education Review

Set up with the vision ‘To be a catalyst of management education in the process of change from traditional business administration model to business leadership’, Kolkata based GLF Business School is a name celebrated globally for delivering formidable entrepreneurs to the Indian society. Declared thrice as the best B-School in India by ASSOCHAM (Associated Chambers of Commerce & Industry of India) for its coherent initiatives, GLF Business School is an institute which is not only giving classroom lectures and handing a degree in business management to the students but is also making the class expertly skilled for industries of emerging technology such as Data Science, 3D Printing, AI & Robotics, IoT, Smart Sensor, and Biotechnology.

With a degree in management becoming essential more than ever before to land a job in the industry, GLF Business School is offering two- year master degree and three-year undergraduate programs which are affiliated to the West Bengal State University. From classroom lectures, practical sessions, training programs, projects and internships to facilities and resources, GLFBS is enabling students to take the advantages of technology based learning with special focus on Business Analytics in the functional areas of Marketing & Retail, Finance & Risk Management, Human Resource Management, and Operations. GLFBS is the pioneer in the management programs on Valuation and Biotech Management.

Fostering Entrepreneurship in India
With its unique approach towards imparting quality education, GLF Business School vests its focus on ensuring integrated knowledge and learning to bolster entrepreneurship. GLFBS is a type of B-School creating and promoting Startups in different verticals. GLFBS has developed a strong global network and closely working with various ministries institutions of high repute under Central Government, and PAN-India business consortiums.

Today, while the COVID-19 pandemic has slowed down many organizations, GLF Business School is actively working towards making their students ready for future industry opportunities. The school has launched Startup Launchpad, and WISH (Women Entrepreneurship & Startup Hub) those aim to raise entrepreneurship and development of the startup ecosystem alongside ensuring the economic growth across India under business verticals. The B-school is providing entrepreneurial master-classes and advisory services through its National Startup Bootcamp program to cater a PAN India audience. The Innovation Studio at GLFBS offers innovation fellowship program to encourage disruptive technology as well as disruptive strategy for new-age business.

With India’s 80 startup entrepreneurs from 16 states being supported by GLF Business School, the institute is also working towards undertaking new projects on various segments that are bankable under different MSME (Micro, Small & Medium Enterprise) schemes. While these projects are made risk-protected and less chance of failure with strong

customer value propositions, it is also estimated that each such project has the potential of creating 10 direct and 20 indirect employments, thereby contributing to an average of 5 million INR to the local economy from the commencing year. GLFBS targets at creating 100 MSME units by mid-2021 with an 80 percent immortality rate.

Undoubtedly, GLF Business School is the only business school integrating technology with social needs to develop the transformational entrepreneurship in India.

India’s first woman founder of a B-school, Professor Lopamudra Bhattacharyya, CEO and Dean, GLF Business School says, “No matter how big a threat COVID-19 pandemic imposes to startups and MSMEs, there are always bigger opportunities. Startups will not realize those straightaway. To make it happen, from our end we’ve started conducting national e-bootcamp from the month of May this year and providing them a platform to bring the best-fit ideas for future opportunities. Towards building a self-reliant India, all our initiatives are strongly focused towards creating wealth by converting knowledge.”

Focusing on contributing to the society, GLF Business School has also introduced a welfare program – WISH (Women Innovation & Startup Hub) which is aimed at improving qualities of lives in broader ways to bolster fiscal sustainability of startups initiatives by women entrepreneurs.

“With India’s 80 startup entrepreneurs from 16 states being supported by GLF Business School, the institute is also working towards undertaking new projects on various segments that are bankable under different MSME schemes”

Collaborations for Positive Synergy
GLFBS has signed MoUs with different institutions of high-repute in India and abroad for R&D (research and development) and strategic alliances. “We strongly advocate for public-private academia partnership for positive growth. We work on building partnership from our core belief – Together we can take challenge, together we can solve, and together we can grow,” adds Prof Lopamudra Bhattacharyya.

The entrepreneurship initiatives are supported by different ministries of Government of India such as Commerce & Industry, Electronics & Information Technology (MeitY), MSME, Department of Biotechnology (DBT) & BIRAC (Biotechnology Industry Research Assistance Council) under Science & Technology, Atal Innovation Mission under NITI Aayog, Indian Institute of Technology Delhi (IITD) amongst others.

Through such collaborations, GLF Business School is setting up the Centre of Excellence for Smart Manufacturing to promote hi-tech units. The incubation facility at GLF Business School provides support for common production and business facilities. Apart from creating a strong e-commerce portal for making commercialization easy for startups, GLFBS also provides market research and brand management services. Thus the students and entrepreneurs will achieve key marketing skills in creating and managing market by decoding consumer behaviour, market selection, managing distribution, product & pricing strategies and promotion.

Strategies for High Career Graph
Granting admission to 120

students each in MBA and BBA programs, GLF Business School provides them opportunity to learn by eloquent academicians and industry experts. The academic staffs of GLFBS believe that placement is a natural outcome of learning and acquiring basic skills throughout the tenure of course. The placement planning of GLFBS starts at the point of admission of students based on their merit, acumen, and wisdom. The placement strategy focuses on bringing payback within two years from graduating.

Speaking about the placement success, Prof Lopamudra Bhattacharyya says, “The dividend comes from our creative culture and practices allowing students to have the freedom to develop their innovative mind as well as key managerial and entrepreneurial skills. The world class management education at GLFBS is beyond classroom learning. The business world comes to our students with real-life industry experience in the learning process.”

What Students Say!
Debanjan Guchhait, MBA, GLF Business School
Currently working on a project of developing a smartcard for healthcare industry, Debanjan says, “All patients have to carry their prescription and medical reports to many places each time they go to a doctor and then chances are that we might miss the papers.

“Granting admission to 120 students each in MBA and BBA programs, GLF Business School provides them opportunity to learn by eloquent academicians and industry experts”

In this smart card, every data will be available – from a patient’s home address, blood group to age. It can be used in diagnostic centres, medical shops, hospitals and more. The card will be registered with the Aadhaar card and patients will not have to fill up any forms and waste their time getting registered. As each and everything is registered in the Aadhaar Card, they will just need to register the smarthealth card or get it through a punching system.” Additionally, the card will have a special ID number which the card owner will know. They can buy medicines or avail treatment, and everything will be updated on the smarthealth card.

If any doctor is changing the medicines or prescribing some medicines, then the doctor won’t have to write it on the prescription, it can be written down on the smartcard through software, which can be used with RFID. Besides, in many cases, patients have mediclaim or health insurance. So, we will tie-up with that insurance company for giving the patient right to health insurance claims in a short time. It will be very helpful for each and everyone – hospitals as well as for the patients.

Experience at GLF Business School – “GLF Business School is very supportive and almost everyone is pushing each other to achieve greater feet. During the early days, I was a normal student and didn't have any bigger plans. However, our principal, Lopamudra ma'am and sir helped me a lot with this and to do something about startup plans. Coming from a commerce background, I'm not experienced with the technicality but my information technology sir always helped to interlink with many other institutions as I took training in NSIC, Howrah, and went to IIT Delhi attending conferences, and presented my idea. Further, I got positive responses and the professor told me to go for it and make a startup and right now.”