The Higher Education Review

Today, the booming popularity of the Internet has made it a collective marketplace of tomorrow. Gone are the days when newspaper ads, pamphlets or flexes used to be an effective marketing option. Digital Marketing is the new medium, and Amit Singh, a marketing professional with keen interest in Digital Marketing was quick enough to sense the budding opportunities in this sector. Working towards his motive of establishing a digital marketing agency, when Amit Singh wanted to hire people for the same, he came across a lady candidate who walked in for the interview, but could hardly answer anything. "On going further, I finally asked her, have you taken up any digital marketing course? And if yes, what have you learnt in those months spending so much money. How did you even get certified? She broke down and narrated her story of how she got certified with the help of the trainers in the institute and could manage to start working on a few small projects. This stroked a thought in my mind, why shouldn't I start up an institute to genuinely train students on digital marketing? This was the turning point that led to the establishment of Digital Academy 360," says Amit Singh, Founder & COO, Digital Academy 360.

After researching for about six months, Amit Singh was successful in building the study material of the course he wanted to deliver. Amit Singh started with training his friends on this concept and his research helped him in boosting his confidence. "We started Digital Academy 360 with a vision of redefining the education system in India. Our statement says 'To redefine the education system in India, Digital Academy 360 currently strives to give quality education in the field of internet marketing and content writing, along with creative designing to be added in the near future, and looks forward to become a global center for commercial training in digital marketing and build up a strong and digitally equipped nation.' While the initial days did not see a lot of admission, it was only after three months that we were flooded with inquiries and prospects," states Amit Singh.

Focused on Delivering Conceptual and Practical Knowledge
Digital Academy 360 started with

offering core digital marketing courses that concentrated on delivering conceptual and practical knowledge on the major modules of the market, SEO, Google Ads (known as Google AdWords then), Social Media Marketing and Google Analytics to understand how all these three concepts are performing. Along with these, the academy also trains its students on branding strategies like ORM, Email Marketing, website planning and development.

"Digital Academy 360 provides its students with placement training workshops conducted every month to help them develop their communication skills along with interview skills"

"With the growing demand in the digital marketing industry, we have seen the need of keeping ourselves and our course modules updated. Hence, now we have introduced courses like Advanced Digital marketing Course (also known as 2 in 1 program) which delivers 38 modules and Masters' in Digital Marketing Course (also known as 6 in 1 program) delivers 50 modules inclusive of Fundamentals of Content Writing, Graphic Designing and Soft Skills, a perfect combination in demand today. We also provide specialized courses in SEO, SEM/Google ads and Social Media Marketing," elaborates Amit Singh. Adding further, he mentions, "We have introduced Content Writing Course as well last year and successfully trained students across Bangalore on more than 14 forms of content starting from Creative writing, Blogging, research & Scientific writing, Press releases, white papers, articles and technical writing too. I am happy to say that we are pioneers in starting classroom training for content writing in Bangalore."

Backed by a team of industry experts delivering these courses to our students, Digital Academy 360 is also renowned for its unique training structure, practical vs theoretical training approach, live industry projects to work on, case studies, free hosting and domain, 100% placements and a great alumni to get updates for lifetime. "We always work towards providing the right digital education to our students that meet the industry requirement. Today, the industry does not just require digital marketers, they demand extra. So, our 6 in 1 program of Masters' in Digital marketing is designed with modules that include fundamentals of Content Writing, Graphic Designing and Soft Skills.

These extra modules act as an added advantage to our students. They by now know how to design and write content on different

platforms of digital marketing. We also provide our students with placement training workshops conducted every month to help them develop their communication skills along with interview skills. Resume building as well as interview FAQs are also a part of the workshop," delineates Amit Singh.

Recognized as the 'Best Digital Marketing Institute of India' at a national level early this year, Amit Singh believes that there is a long way to go and there is healthy competition in the industry. Amit Singh shares, "I started Digital Academy 360 with a vision of giving better education system. I had never imagined having 15+ branches, nationally! This is a great achievement. My Mantra has always been 'Aim-Attempt-Achieve-Succeed', and I am blessed with a team working towards the same goal. My students have been happy, and I am in touch with my student from the very first batch. This gives me a great sense of satisfaction of training for the last four years."

In the recent future, Digital Academy 360 will be adding all the top trending courses like Graphic Designing, UI & UX, start online training and serve people across the globe. This way, many students interested in different disciplines can have the benefit of learning and living their passion. "We have centers in few of the major cities of India. Few years down the lane, Digital Academy360 will branch out to much more cities, thereby making it affordable to as many students as possible. I just want to educate people, prepare them be industry ready and make their learning experience worth. Educated India is a better India. I will be more than happy to contribute my bit in it," signs off Amit Singh.

Amit Singh, COO
Amit Singh carries an experience of 10 plus year with 7 years of experience in Education industry. Being a Co-Founder at Digital Academy 360, any new franchisee coming on board or for current franchise owners, he is one stop communication point for them. Also with the wide knowledge in Operations & Accounts he takes control on these matters too at DA360. Amit Singh has successfully managed and organized training for more than 40 trainers who helped over 85% of their students around 750+ students to get proper jobs in their related field of expertise.