The Indian Media and Entertainment (M&E) industry is a booming sector and is making much greater progress with the help of allied sectors such as advertising and public relations. The industry got a boost with the much recent increase in internet users. In 2015, India had 277.4 million internet users. This number is expected to rise to 411.1 million internet users in 2018. Today most of the main stream media channels has an online version and has greater reach than ever before. The rapid growth of digital advertising has led to more and more media houses opting for an online platform. Advertising and public relations are the two major revenue generating sectors of media industry. With the Indian luxury market estimated to grow exponentially in the next few years, the advertising and PR...
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