IIM Lucknow Launches 11-Month Exec Course in Brand Management

IIM Lucknow and TeamLease EdTech launch an 11-month Executive Programme in Brand Management covering brand strategy, consumer insights, digital marketing, AI-driven marketing and business economics.

The Indian Institute of Management Lucknow has launched an 11-month Executive Programme in Brand Management in partnership with TeamLease EdTech for working professionals seeking to strengthen their expertise in brand strategy, consumer insights, digital marketing and business decision-making. The programme is scheduled to commence on January 10, 2027.

The programme comprises 132 learning hours, including 114 hours of live online learning and an 18-hour, three-day campus immersion at IIM Lucknow. The learning format combines faculty-led sessions with case studies, business simulations, projects, assignments, practitioner-led masterclasses and peer learning to connect theoretical concepts with practical business situations.

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The curriculum covers consumer insights, brand strategy and integrated communications, along with digital marketing, e-commerce, performance marketing and customer lifecycle management. Participants will also study digital consumer psychology, brand storytelling, social media and influencer branding, marketplace and quick-commerce strategy, and omnichannel growth.

Artificial intelligence is another component of the programme, with the curriculum examining AI-driven marketing and advertising, consumer understanding and engagement. It also addresses changing digital consumer journeys and their implications for brand building and customer experience.

Beyond marketing, the programme incorporates the financial and commercial dimensions of brand management. Participants will learn about unit economics, profitability, financial planning, valuation and governance, as well as cross-functional leadership. This approach is designed to connect marketing decisions with broader business outcomes and commercial considerations.

The programme is aimed at brand and marketing professionals, digital and growth professionals, product and business leaders, entrepreneurs, sales professionals and individuals aspiring to marketing leadership positions. It focuses on the changing responsibilities of brand managers, where consumer insights, technology, data, digital execution and business economics increasingly intersect.

According to IIM Lucknow, the programme is open to graduates, diploma holders and postgraduates. Selection will consider candidates’ academic and professional backgrounds and experience. Participants meeting the prescribed academic and attendance requirements will receive a Certificate of Successful Completion from IIM Lucknow.

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IIM Lucknow lists the programme fee at ₹2.40 lakh plus GST, with the on-campus module taking place at its Lucknow campus. Registrations are currently open for the January 2027 cohort.

The programme adds to IIM Lucknow’s portfolio of executive education offerings in marketing and related management disciplines, providing working professionals with a structured pathway to develop contemporary brand management and business skills.