AGH Business School: At the Forefront of Shaping Business Education for Europe’s AI Future
Murat Colak, Director & Professor, AGH Business School
The global AI sector is projected to surpass $1.8 trillion by 2030, fueled by advancements in machine learning, big data analytics, and automation, transforming sectors like healthcare, finance, manufacturing, and transportation. The out-of-date curricula that fail to combine technical skills with strategic business acumen are a challenge to educational systems, and ethical issues, information privacy, and interdisciplinary perspectives impede the successful adoption of AI.
AGH Business School provides innovative solutions to these challenges through its interdisciplinary programs that fuse technology, engineering, computer science, and human sciences, equipping professionals with the tools to lead in AI and tech-driven environments.
As part of AGH University of Krakow, one Poland's premier technical universities founded in 1919 the school emphasizes practical, industry-aligned education to bridge the skills gap and foster ethical AI integration.
The college was founded as a means of bridging the gap between technical leadership and business acumen, a legacy of AGH University in terms of advancing innovation in science and technology. The business school which was a branch of the Faculty of Management was established as a result of the increasing demand of tech-savvy leaders.
It has gained momentum over the past years as its flagship MBA TECH program commenced with participants of different backgrounds with a large number of students in India.
Blending Theory & Practice
This inception reflects a vision to create technological leaders who can navigate complex industries like automotive, energy, and AI, by blending academic rigor with real-world applications. The school's programs stand out for their uniqueness, particularly in AI and technology. The MBA TECH, a two-year English- language program for working professionals, is registered and distinguished in Poland and Europe.
It features core modules in global economics, finance, and marketing, psychology of management, data models, operations, HR, strategic leadership, and sustainable business models. Students then specialize in areas like Robotics and Artificial Intelligence, Data Science Management, Virtual Reality and Augmented Reality, Energy Transition, and Future of Mining and Space Technology.
This structure ensures graduates are proficient in AI systems, data-driven strategies, and ethical tech deployment, helping them build successful careers in high-demand roles. “Our student’s complete real-case projects with dual supervision from technical and management professors, often applicable to industry, such as AI innovations that have garnered acclaim”, says Murat Colak, Director & Professor, AGH Business School.
"AGH Business School continues innovating pedagogy for quality education, creating new opportunities in tech, sports, motorsport & beyond"
Workshops & Training
The quality of the faculty is one of the pillars of AGH Business School. The faculty staff includes international-known professors, CEOs, and executives of the multinational corporations of USA, Switzerland, France, Germany, Italy, Turkiye and others. The faculties bring firsthand industry experience, updating curricula with the latest AI advancements and fostering an international ecosystem for knowledge exchange.
The school maintains consistent quality through rigorous selection and recruitment processes, including commissions and personal interviews by the director. “Our leadership members actively participate in global AI hubs, conferences, and workshops, positioning the school as a leader in Poland’s AI education and one of Europe’s top providers in tech MBAs”, says Murat Colak.
The first Programme Excellence Conference by AMBA & BGA in the heart of Kraków was one of the most significant events ever hosted by AGH Business School. Bringing together delegates from more than 20 countries and over 170 global business education leaders, the conference provided a truly international stage for knowledge exchange, collaboration, and innovation. During the conference, Murat Colak was presented the pioneering brand MBA TECH and the new project AGH MASS for motorsport.
Networking sessions with Polish CEOs and top managers occur regularly, alongside giant events such as the MASS Academy launch in May, focusing on leadership in motorsport and sports. Students engage in coaching, mentoring, and real-life project applications, preparing them seamlessly for industry transitions.
Modern infrastructure supports AI programs with state-of-the-art facilities backed by AGH University's resources, including labs for data science, robotics, and virtual reality. International support from partners enhances access to cutting-edge tools; ensuring students discuss and update knowledge in a global context. The school also facilitates participation in European Union-funded projects, where it leads initiatives, providing financial aid and research opportunities without doubt for participants.
Integration across Sports & Motorsport
In Football, AGH Business School has developed an ecosystem pilot with KS Cracovia, Poland's first-league club, providing knowledge, expertise, and strategies for talent development, club management, digital marketing, and data-driven training.
In motorsport, the MASS Academy launched in 2025 represents a groundbreaking initiative, partnering with the Italian Motorsport Network, Aviorace, Maserati, ECU Master, M-Sport, and upcoming Ferrari and Lamborghini. This unique strategic model offers industry-academic support, real-time knowledge transfer, and opportunities for athletes.
It extends to basketball, volleyball, e-sports, and plans an MBA in Sports and Motorsports Leadership, plus a MASS Innovation Hub. The slogan "Lead the Tech like Never Before" encapsulates this agile system for motorsport teams.
Looking ahead, AGH Business School's roadmap includes launching motorsport studies in 2026, enhancing flexibility, and deepening business attachments. As an Association of MBAs and Business Graduates Association member and AI leader in Poland, it continues innovating pedagogy for quality education, creating new opportunities in tech, sports, and beyond.
AGH Business School provides innovative solutions to these challenges through its interdisciplinary programs that fuse technology, engineering, computer science, and human sciences, equipping professionals with the tools to lead in AI and tech-driven environments.
As part of AGH University of Krakow, one Poland's premier technical universities founded in 1919 the school emphasizes practical, industry-aligned education to bridge the skills gap and foster ethical AI integration.
The college was founded as a means of bridging the gap between technical leadership and business acumen, a legacy of AGH University in terms of advancing innovation in science and technology. The business school which was a branch of the Faculty of Management was established as a result of the increasing demand of tech-savvy leaders.
It has gained momentum over the past years as its flagship MBA TECH program commenced with participants of different backgrounds with a large number of students in India.
Blending Theory & Practice
This inception reflects a vision to create technological leaders who can navigate complex industries like automotive, energy, and AI, by blending academic rigor with real-world applications. The school's programs stand out for their uniqueness, particularly in AI and technology. The MBA TECH, a two-year English- language program for working professionals, is registered and distinguished in Poland and Europe.
It features core modules in global economics, finance, and marketing, psychology of management, data models, operations, HR, strategic leadership, and sustainable business models. Students then specialize in areas like Robotics and Artificial Intelligence, Data Science Management, Virtual Reality and Augmented Reality, Energy Transition, and Future of Mining and Space Technology.
This structure ensures graduates are proficient in AI systems, data-driven strategies, and ethical tech deployment, helping them build successful careers in high-demand roles. “Our student’s complete real-case projects with dual supervision from technical and management professors, often applicable to industry, such as AI innovations that have garnered acclaim”, says Murat Colak, Director & Professor, AGH Business School.
"AGH Business School continues innovating pedagogy for quality education, creating new opportunities in tech, sports, motorsport & beyond"
Workshops & Training
The quality of the faculty is one of the pillars of AGH Business School. The faculty staff includes international-known professors, CEOs, and executives of the multinational corporations of USA, Switzerland, France, Germany, Italy, Turkiye and others. The faculties bring firsthand industry experience, updating curricula with the latest AI advancements and fostering an international ecosystem for knowledge exchange.
The school maintains consistent quality through rigorous selection and recruitment processes, including commissions and personal interviews by the director. “Our leadership members actively participate in global AI hubs, conferences, and workshops, positioning the school as a leader in Poland’s AI education and one of Europe’s top providers in tech MBAs”, says Murat Colak.
The first Programme Excellence Conference by AMBA & BGA in the heart of Kraków was one of the most significant events ever hosted by AGH Business School. Bringing together delegates from more than 20 countries and over 170 global business education leaders, the conference provided a truly international stage for knowledge exchange, collaboration, and innovation. During the conference, Murat Colak was presented the pioneering brand MBA TECH and the new project AGH MASS for motorsport.
Networking sessions with Polish CEOs and top managers occur regularly, alongside giant events such as the MASS Academy launch in May, focusing on leadership in motorsport and sports. Students engage in coaching, mentoring, and real-life project applications, preparing them seamlessly for industry transitions.
Modern infrastructure supports AI programs with state-of-the-art facilities backed by AGH University's resources, including labs for data science, robotics, and virtual reality. International support from partners enhances access to cutting-edge tools; ensuring students discuss and update knowledge in a global context. The school also facilitates participation in European Union-funded projects, where it leads initiatives, providing financial aid and research opportunities without doubt for participants.
Integration across Sports & Motorsport
In Football, AGH Business School has developed an ecosystem pilot with KS Cracovia, Poland's first-league club, providing knowledge, expertise, and strategies for talent development, club management, digital marketing, and data-driven training.
In motorsport, the MASS Academy launched in 2025 represents a groundbreaking initiative, partnering with the Italian Motorsport Network, Aviorace, Maserati, ECU Master, M-Sport, and upcoming Ferrari and Lamborghini. This unique strategic model offers industry-academic support, real-time knowledge transfer, and opportunities for athletes.
It extends to basketball, volleyball, e-sports, and plans an MBA in Sports and Motorsports Leadership, plus a MASS Innovation Hub. The slogan "Lead the Tech like Never Before" encapsulates this agile system for motorsport teams.
Looking ahead, AGH Business School's roadmap includes launching motorsport studies in 2026, enhancing flexibility, and deepening business attachments. As an Association of MBAs and Business Graduates Association member and AI leader in Poland, it continues innovating pedagogy for quality education, creating new opportunities in tech, sports, and beyond.
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