Higher Education Review Magazine

Higher Education Review ›› Magazine ›› July-2018 ›› Special issue

Animation Education Creating Mainstream Career

Author : Balaji AC, Head of Department - Animation / Professor Animation, Manipal University

Balaji AC

Balaji AC, Head of Department - Animation Manipal University

Animation is the fastest growing sector in India. The Sector is in demand for a wide range of talented and skilled person. The art form continues to be a platform awarding significant opportunities for creative and imaginative individuals. Technology and creativity are continuously improving and becoming a universal means that drives the use of animation in various sectors. Animation is sequence of images created by means of using computers and various software applications. Animators deal with modeling, shading, animation, lighting, and rendering using software programs

About Animation

Animation content is experiencing a bigger transformation in India. Over the last decade, the Indian animation industry has moved up their production services from an outsourcing model to creating its intellectual animation property. Which enable the animation producers to generate higher revenues and profitability from an end to the endpoint by selling new local content to television networks in India. Broadcasting channels are increasing their content mix for more local made content as against the imported content. Year on year there is a larger intake of local content by the kids� entertainment channels including some of the regional broadcasting channels. (KPMG, 2017)

A decade back, Kids Television channels were mostly dependent upon the content purchased from the west and across the world. Animated episodes like Mickey Mouse, Tom & Jerry, Dora, Pok�mon, Super Sonic, Spiderman, Popeye and much more were imported. This business model had worked well since all these western animated characters were popular, accepted and successful. They reached Indian children through various distribution channels, animation agents, licensing and merchandising. The television broadcasting channels had to just work on the dubbing and editing task if they were to be telecast in the regional language if not the content came ready for the telecast. This model proved successful since the cost of importing was much lesser than that of producing a brand new Indian animation content.

Over the last decade, the Indian animation industry has moved up the production services from an outsourcing model to creating its intellectual animation property



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