Asian School Of Business: Bridging the Gap Between Business Education & Corporate Expectations
Dr Maroof Ahmad Mir, Professor & Dean, Asian School Of Business
To mould tomorrow's business leaders, the BBA colleges must emphasize integrating state-of-the-art technology, real-world exposure to work, and an active campus environment. This allows students to experience more tools, practical knowledge, and social skills to maneuver through complicated business scenarios in a competitive landscape. It is through the acceptance of innovation, coupled with an enabling training environment, that schools and colleges can ensure that the graduates will lead in a perpetually shifting global market. At the Asian School of Business, this very vision remains a moving force behind excellence and future-ready leadership.
The Asian School of Business (ASB), based in Noida, was born out of a transformative aim to elevate the standards of professional education in India. Founded under the aegis of the Asian Education Group (AEG), the business school is the product of over three decades of dedication to quality education by Marwah Studios Enterprise. The institution was conceptualized by Dr Sandeep Marwah, a celebrated educationist and media entrepreneur, who envisioned a space where academic rigor would converge with industry relevance, global exposure, and character-building. Under his visionary leadership and the strong direction of CEO Akshay Marwah and the AEG Directors, this business school set out to redefine business and technology education for a new generation of learners.
ASB was established in response to the evolving demands of the global business landscape, with the intent to bridge the widening gap between traditional academia and contemporary industry needs. At its core, the institution was designed to be more than just a learning hub, it was envisioned as a centre for innovation, leadership, and entrepreneurial excellence. With programs affiliated to Chaudhary Charan Singh University, this institute offers a range of undergraduate degrees in Business Administration (BBA), Computer Applications (BCA), Commerce (BCom), and Computer Science (B.Sc. CS), both in General and International formats along with industry oriented value additive certifications to enhance the skill based learning in all these domains.
Corporate Exposure & Global Immersion
From its inception, ASB distinguished itself through its unique student-centric philosophy. Its leadership recognized early on that academic learning alone was insufficient to prepare students for the complex challenges of today’s corporate world. Thus, they crafted a model emphasizing experiential learning, corporate exposure, and soft skills development. Students at this institute engage in internships, live projects, guest lectures, leadership workshops, and global immersion programs, especially through its prestigious collaboration with Oxford Business College, UK.
ASB’s commitment to excellence has been validated through national recognition, including NAAC accreditation in 2020 and a top-ten placement ranking by the Times B-School Survey in 2019. It continues to attract accomplished faculty and industry mentors who uphold its mission to produce ethically grounded, technically skilled, and globally minded professionals. Today, the business school stands tall as an active institution committed to shaping the leaders of tomorrow, individuals who will not only thrive professionally but also contribute meaningfully to society.
"ASB is where innovation meets inspiration, shaping business leaders through technology, real-world exposure, and a vibrant, future-ready campus culture"
Technology-Driven Teaching Tools
Infrastructure plays a foundational role in delivering quality education, especially regarding hands-on training in today’s business and technology environments. “At our business school, every brick and byte of infrastructure is purpose-built to foster learning, innovation, collaboration, and transformation. The campus is more than just a physical space, it is a thriving ecosystem where academic excellence converges with real-world readiness”, says Dr Maroof Ahmad Mir, Dean, ASB.
ASB’s smart classrooms are the cornerstone of its technologically advanced pedagogy. These AI-enabled spaces are equipped with interactive digital boards, high-speed internet, and smart learning tools that redefine the classroom experience. Whether through business simulations, real-time analytics, or hybrid learning models, students at this business school engage with concepts in a highly immersive and interactive environment. Additionally, live streaming capabilities ensure that guest lectures, workshops, and seminars are accessible to both on-campus and remote learners, democratizing education delivery.
Igniting the Entrepreneurial Spirit
For students passionate about navigating the digital frontier, they provide state-of-the-art computer labs and dedicated Big Data and AI Labs. Outfitted with cutting-edge cloud-based applications, cybersecurity simulators, and machine learning tools, these labs empower students to experiment, innovate, and conduct in-depth research. This hands-on experience ensures that theoretical knowledge seamlessly translates into real-world application. Enhancing this tech ecosystem is the expansive ASB Library, offering thousands of books, journals, and digital databases. Its 24/7 e-library access fosters uninterrupted, cross-disciplinary learning for every aspiring business leader.
ASB’s focus on entrepreneurship and innovation is embodied in its Business Incubation Center under the Entrepreneurial Development & Innovation Cell (EDIC). This incubation hub is a dynamic arena where student start-ups take shape, business ideas are nurtured, and mentorship transforms aspirations into action. With co-working spaces, access to investors, and regular pitch events, the business school provides a launchpad for tomorrow’s change-makers. A seed fund/grant of ₹3.5 lacs is a major motivation for students who compete for this award and the prestigious trophy of “Student of the Year” in the annually held competition.
Looking ahead, ASB is committed to expanding its global footprint through strategic international collaborations and exchange programs. The institution plans to enhance its curriculum by incorporating emerging technologies such as artificial intelligence and blockchain, ensuring students remain at the forefront of business innovation. Additionally, the business school aims to strengthen its entrepreneurship initiatives, providing budding entrepreneurs with the resources and mentorship needed to launch successful ventures. By continuously evolving and adapting to global business trends, they aspire to be a leading incubator for future business leaders.
In conclusion, the Asian School of Business redefines education through innovation, state-of-the-art infrastructure, and strong industry integration. Its immersive learning environment nurtures critical thinking, creativity, and leadership. By combining academic excellence with practical experience, ASB prepares students to thrive in a global arena and shape the future with purpose and confidence.
The Asian School of Business (ASB), based in Noida, was born out of a transformative aim to elevate the standards of professional education in India. Founded under the aegis of the Asian Education Group (AEG), the business school is the product of over three decades of dedication to quality education by Marwah Studios Enterprise. The institution was conceptualized by Dr Sandeep Marwah, a celebrated educationist and media entrepreneur, who envisioned a space where academic rigor would converge with industry relevance, global exposure, and character-building. Under his visionary leadership and the strong direction of CEO Akshay Marwah and the AEG Directors, this business school set out to redefine business and technology education for a new generation of learners.
ASB was established in response to the evolving demands of the global business landscape, with the intent to bridge the widening gap between traditional academia and contemporary industry needs. At its core, the institution was designed to be more than just a learning hub, it was envisioned as a centre for innovation, leadership, and entrepreneurial excellence. With programs affiliated to Chaudhary Charan Singh University, this institute offers a range of undergraduate degrees in Business Administration (BBA), Computer Applications (BCA), Commerce (BCom), and Computer Science (B.Sc. CS), both in General and International formats along with industry oriented value additive certifications to enhance the skill based learning in all these domains.
Corporate Exposure & Global Immersion
From its inception, ASB distinguished itself through its unique student-centric philosophy. Its leadership recognized early on that academic learning alone was insufficient to prepare students for the complex challenges of today’s corporate world. Thus, they crafted a model emphasizing experiential learning, corporate exposure, and soft skills development. Students at this institute engage in internships, live projects, guest lectures, leadership workshops, and global immersion programs, especially through its prestigious collaboration with Oxford Business College, UK.
ASB’s commitment to excellence has been validated through national recognition, including NAAC accreditation in 2020 and a top-ten placement ranking by the Times B-School Survey in 2019. It continues to attract accomplished faculty and industry mentors who uphold its mission to produce ethically grounded, technically skilled, and globally minded professionals. Today, the business school stands tall as an active institution committed to shaping the leaders of tomorrow, individuals who will not only thrive professionally but also contribute meaningfully to society.
"ASB is where innovation meets inspiration, shaping business leaders through technology, real-world exposure, and a vibrant, future-ready campus culture"
Technology-Driven Teaching Tools
Infrastructure plays a foundational role in delivering quality education, especially regarding hands-on training in today’s business and technology environments. “At our business school, every brick and byte of infrastructure is purpose-built to foster learning, innovation, collaboration, and transformation. The campus is more than just a physical space, it is a thriving ecosystem where academic excellence converges with real-world readiness”, says Dr Maroof Ahmad Mir, Dean, ASB.
ASB’s smart classrooms are the cornerstone of its technologically advanced pedagogy. These AI-enabled spaces are equipped with interactive digital boards, high-speed internet, and smart learning tools that redefine the classroom experience. Whether through business simulations, real-time analytics, or hybrid learning models, students at this business school engage with concepts in a highly immersive and interactive environment. Additionally, live streaming capabilities ensure that guest lectures, workshops, and seminars are accessible to both on-campus and remote learners, democratizing education delivery.
Igniting the Entrepreneurial Spirit
For students passionate about navigating the digital frontier, they provide state-of-the-art computer labs and dedicated Big Data and AI Labs. Outfitted with cutting-edge cloud-based applications, cybersecurity simulators, and machine learning tools, these labs empower students to experiment, innovate, and conduct in-depth research. This hands-on experience ensures that theoretical knowledge seamlessly translates into real-world application. Enhancing this tech ecosystem is the expansive ASB Library, offering thousands of books, journals, and digital databases. Its 24/7 e-library access fosters uninterrupted, cross-disciplinary learning for every aspiring business leader.
ASB’s focus on entrepreneurship and innovation is embodied in its Business Incubation Center under the Entrepreneurial Development & Innovation Cell (EDIC). This incubation hub is a dynamic arena where student start-ups take shape, business ideas are nurtured, and mentorship transforms aspirations into action. With co-working spaces, access to investors, and regular pitch events, the business school provides a launchpad for tomorrow’s change-makers. A seed fund/grant of ₹3.5 lacs is a major motivation for students who compete for this award and the prestigious trophy of “Student of the Year” in the annually held competition.
Looking ahead, ASB is committed to expanding its global footprint through strategic international collaborations and exchange programs. The institution plans to enhance its curriculum by incorporating emerging technologies such as artificial intelligence and blockchain, ensuring students remain at the forefront of business innovation. Additionally, the business school aims to strengthen its entrepreneurship initiatives, providing budding entrepreneurs with the resources and mentorship needed to launch successful ventures. By continuously evolving and adapting to global business trends, they aspire to be a leading incubator for future business leaders.
In conclusion, the Asian School of Business redefines education through innovation, state-of-the-art infrastructure, and strong industry integration. Its immersive learning environment nurtures critical thinking, creativity, and leadership. By combining academic excellence with practical experience, ASB prepares students to thrive in a global arena and shape the future with purpose and confidence.
