Industry Institute Relation: MAM B-School
Facilitating the Linkage with Industry
From 200 MBA colleges in early nineties to more than 3300 colleges today, the growth of B-Schools in India was substantial. In the last eight years, the number of MBA seats increased at an annual growth rate of more than 30 per cent. While the whole country was busy building capacity in management education, it has to admit that many universities and B-Schools either forgot or neglected the real purpose of building this massive capacity. If MBA was the shortest route to become super managers in early 90s, today the same degree is suffering with huge number of unemployable candidates. MBA graduates are facing a problem of unemployment tremendously and on the other hand, industries are complaining about inadequate availability of skilled human resources. There is very little linkage between what is taught in academic institutions and what is required in actual field of employment.
While industry - institute linkage remains as an Achilles\' heel for many MBA institutes, for Trichy based MAM B-School, industry collaboration is the taproot. \"Unlike the monotonous form of classroom teaching, we wanted to structure the entire B - School system into a different structure, which would be more focused on research and Industry collaboration,\" says Dr. M.A. Maluk Mohamed, Joint Secretary and Correspondent, MAM B-School. The practical side of Dr. Mohamed\'s words is very visible from the activities of MAM B-School. Students from this institute start internship with an industry of their choice from the first week of their MBA program.
All Begins with an Orientation
MBA is such a course where students from different academic backgrounds can pursue with a mind focused on better opportunities in the job market. Thus, the need of injecting the ideologies of management studies in the initial stages of the MBA program is indispensable. With this in mind, MAM B-School starts its academic year of the new incoming batch with a comprehensive full day orientation program, which is a two way process with both students and management as stakeholders. The orientation program will help the students to find out their area of interest and at the same time, the management can evaluate the newcomer\'s major area of focus. After this evaluation process, MAM students would be assigned as interns for the nearby industries of various verticals that include finance, banking, marketing, logistics, hospitality, textile and many more. The process of finding the interest of students and giving them the initial guidance to kick-start their career in an industry is always a tough task. However, the team of experienced faculties and the presence of well-organized \'Career Development and Placement cell\', make this job looks easy for an outsider.
At MAM B-School, it is mandatory that the students go to their internships on daily basis, right after their morning session of regular class. \"The chance to work as intern in HR department was the best thing that happened to me while studying for MBA. It gave enough confidence to step into the shoes of a real HR manager,\" says Aneesh Pillai, HR Recruitment Coordinator at Trianz, Bangalore and one of first alumni members of MAM B-School. Aneesh is a happy man now, for all the appreciations that he received from his employers and major part of the credit for his happiness goes to the Career Development and Placement cell of MAM B-School. In-plant training and industrial visits for all students are regular activities under the Career Development and Placement cell. Apart from that, they conduct Seminars and guest lectures on specialized areas like communication skills, presentation techniques-oral and written, resume writing, personality development, and methods of facing interviews periodically.
The students coming from rural areas have benefited greatly from the training given in these areas. As a result, leading companies often show interest in campus interviews for students in view of their academic performance as well as their all round proficiency and achievements in professional and in co-curricular / extracurricular areas.
MAM B-School is not place where people from the industry visit seasonally. The institute is always open to the industry and they have provided the necessary workforce whenever the industry needed. By making industry a close friend of the institute, the management is showing the young minds the shortest route to industry and on the other end, giving the higher education sector a demonstration on how to run a B-School of this era.
Methodology Evolved from Years of Experience
Founded in 2010, MAM B-School is relatively a new addition to the list of MBA institutes in the country. However, the institute is completely a separate entity under the \'MAM Group of Institutions,\' which is patronized by Maluk Educational, Health and Charitable Trust. The group\'s first educational venture established in the year of 1998 and from its inception the institutes have played an important role in providing bright future for many young minds within the state of Tamil Nadu. During the long journey, the management has worked very closely with many industries and that inspired them to build a separate B-School, where they can train the students and make them capable of taking the developmental challenges of the industry. At present, every MBA student at MAM B-School is part of various nearby industries and many of them are earning a good amount of money from these internships while studying inside the campus.
From 200 MBA colleges in early nineties to more than 3300 colleges today, the growth of B-Schools in India was substantial. In the last eight years, the number of MBA seats increased at an annual growth rate of more than 30 per cent. While the whole country was busy building capacity in management education, it has to admit that many universities and B-Schools either forgot or neglected the real purpose of building this massive capacity. If MBA was the shortest route to become super managers in early 90s, today the same degree is suffering with huge number of unemployable candidates. MBA graduates are facing a problem of unemployment tremendously and on the other hand, industries are complaining about inadequate availability of skilled human resources. There is very little linkage between what is taught in academic institutions and what is required in actual field of employment.
While industry - institute linkage remains as an Achilles\' heel for many MBA institutes, for Trichy based MAM B-School, industry collaboration is the taproot. \"Unlike the monotonous form of classroom teaching, we wanted to structure the entire B - School system into a different structure, which would be more focused on research and Industry collaboration,\" says Dr. M.A. Maluk Mohamed, Joint Secretary and Correspondent, MAM B-School. The practical side of Dr. Mohamed\'s words is very visible from the activities of MAM B-School. Students from this institute start internship with an industry of their choice from the first week of their MBA program.
All Begins with an Orientation
MBA is such a course where students from different academic backgrounds can pursue with a mind focused on better opportunities in the job market. Thus, the need of injecting the ideologies of management studies in the initial stages of the MBA program is indispensable. With this in mind, MAM B-School starts its academic year of the new incoming batch with a comprehensive full day orientation program, which is a two way process with both students and management as stakeholders. The orientation program will help the students to find out their area of interest and at the same time, the management can evaluate the newcomer\'s major area of focus. After this evaluation process, MAM students would be assigned as interns for the nearby industries of various verticals that include finance, banking, marketing, logistics, hospitality, textile and many more. The process of finding the interest of students and giving them the initial guidance to kick-start their career in an industry is always a tough task. However, the team of experienced faculties and the presence of well-organized \'Career Development and Placement cell\', make this job looks easy for an outsider.
At MAM B-School, it is mandatory that the students go to their internships on daily basis, right after their morning session of regular class. \"The chance to work as intern in HR department was the best thing that happened to me while studying for MBA. It gave enough confidence to step into the shoes of a real HR manager,\" says Aneesh Pillai, HR Recruitment Coordinator at Trianz, Bangalore and one of first alumni members of MAM B-School. Aneesh is a happy man now, for all the appreciations that he received from his employers and major part of the credit for his happiness goes to the Career Development and Placement cell of MAM B-School. In-plant training and industrial visits for all students are regular activities under the Career Development and Placement cell. Apart from that, they conduct Seminars and guest lectures on specialized areas like communication skills, presentation techniques-oral and written, resume writing, personality development, and methods of facing interviews periodically.
The students coming from rural areas have benefited greatly from the training given in these areas. As a result, leading companies often show interest in campus interviews for students in view of their academic performance as well as their all round proficiency and achievements in professional and in co-curricular / extracurricular areas.
MAM B-School is not place where people from the industry visit seasonally. The institute is always open to the industry and they have provided the necessary workforce whenever the industry needed. By making industry a close friend of the institute, the management is showing the young minds the shortest route to industry and on the other end, giving the higher education sector a demonstration on how to run a B-School of this era.
Methodology Evolved from Years of Experience
Founded in 2010, MAM B-School is relatively a new addition to the list of MBA institutes in the country. However, the institute is completely a separate entity under the \'MAM Group of Institutions,\' which is patronized by Maluk Educational, Health and Charitable Trust. The group\'s first educational venture established in the year of 1998 and from its inception the institutes have played an important role in providing bright future for many young minds within the state of Tamil Nadu. During the long journey, the management has worked very closely with many industries and that inspired them to build a separate B-School, where they can train the students and make them capable of taking the developmental challenges of the industry. At present, every MBA student at MAM B-School is part of various nearby industries and many of them are earning a good amount of money from these internships while studying inside the campus.
