Higher Education Review Magazine

Higher Education Review ›› Magazine ›› January-2018 issue

Media and Entertainment sector - A Lucrative Career Stream

Author : Prof. Dr. Uday Salunkhe, Group Director, WeSchool

Prof. Dr. Uday Salunkhe

Prof. Dr. Uday Salunkhe ,Group Director WeSchool.

The outlook for media and entertainment 2018 has been abuzz with data wars in the telecom circle. What is more interesting is the way an Indian consumer is consuming gigabytes of media without blinking an eye. Most working professionals, housewives, children, and elders have already tasted video streaming of engaging content over social media and general entertainment online like never before. The virtual world has certainly taken over the real one. Mobile entertainment is no more alien.

Gizmos and gadgets have disrupted our medium and preferences of entertainment and communication. Data has been a catalyst in the making of new-age entertainment. Television which was the most penetrated platform for entertainment has witnessed a shift in mobiles and internet making a way in the palm of a common man. Be it cricket score or watching a new movie or catching up a daily soap has disrupted traditional form of entertainment. This technical advancement of online streaming has been well received by netizens in urban and rural India.

The M&E industry is progressing with online data as a major game changer. There are more opportunities for new talent right from professionals in creative to production and client servicing. Animation has been in great demand with a growing audience in kids' entertainment. Yes, each role is mostly technology-centric. Wooing, engaging and sustaining a consumer in the digital world have become imperative.

With digital marketing becoming an indispensable part of marketing communication across industries, there has been more demand for in-house media marketing professionals.


Entertainment has branched out not only in customised offerings across age groups but also is language driven. Regional is the flavor and natives have far better opportunity in a regional channel in entertainment. 'Lifestyle and infotainment' are new customised categories that have received viewership from a significant number of audiences. From a career perspective, media and entertainment industry is offering job roles which cover responsibilities over and above core expertise. The industry is getting disruptive by the day and need for talent acquisition under multiple roles has been in demand.

With digital marketing becoming an indispensable part of marketing communication across industries, there has been more demand for in-house media marketing professionals. Digital marketing has grown into social media management and creating website experience in various formats. More consumer-driven sectors and practices like Banking, Retail, Healthcare, Rural Marketing are hiring young managers with an eye for digital media.

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