The Indian Media and Entertainment industry is growing at a fanatical pace. While the market size of this industry stood at Rs. 1026 Billion in 2014, it is expected to reach Rs. 1,1964 Billions in 2019 at CAGR of 13.9 percent. Today, India is world's second largest TV Market after China with 168 million TV households. The country has a large broadcasting and distribution sector, comprising approximately 7800 satellite TV channels, 6000 multi-system operators, around 60,000 local cable operators, 7 DTH operators and few IPTV service providers. Although television and print are expected to remain the largest contributors to the advertising pie, the statistics show that the internet advertising will emerge as the third-largest segment, with a share of about 16 per cent in the total Media and Entertainment advertising pie.
While, the numbers are sketching a promising picture of the potential employment opportunities in this sector, the educators have a massive work in their hands. Since the most aspiring candidates come with no formal training or through generic graduate courses, the sector is characterized by a sizable shortage of trained professional who possess relevant skills for the job. Most of the time, employees in several occupations end up in learning role specific skills on the job, which leads to time and budget overrun at the employer end. Hence, the need of the hour is new-age media institutes that can train students to deal with the emerging trends in the media industry.
This issue of The Higher Education Review Magazine presents "10 Most Promising Media and Mass Communication Institutes," to aid enthusiasts, students and aspiring candidates alike, who are looking for a good platform to acquire the skills to enter and survive in the thriving media industry.
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