While, the Indian Ad Industry's growth from about Rs. 25,000 Cr in 2008 to Rs. 37,000 Cr in 2014 effectively explains the tangible benefits of advertising in today's world, Ravi Goli, MD, V Green Media considers majority of education institutions in the country as followers of outdated practices in advertising. He holds the opinion that brand-building efforts for educational institutes should be relevant and long-term in nature rather than luring students on the basis of placements, state-of-the-art infrastructure and recognition awards. He shares interesting facts in this regard, "there are over 3500 engineering and management colleges in India. Almost all claim to churn out industry-ready candidates. Almost, all go overboard with placement figures. Yet, only 25 percent of the graduates are employable." Indeed, by using placements as the hook, the institutions are pushing themselves into 'me too' category. Thus, it is time for institutions to look beyond placements for their branding activities.
For the sheer impact education has on one's life, V Green accords high importance to the Education space. Hence, their branding solutions are not quick fixes, they are long term investments. "We help in decoding one core brand promise that the institution can own and live-up to, thereby making a strong connect with the right talent," says Ravi who believes that the survival of any advertising agency depends on possessing high level of expertise in the areas where their clients are weak. With a strong team possessing over 30 years of cumulative experience in brand communication, V Green is well-equipped to cater to the needs of the educational clientele.
With a combination of three core services - media (Planning & Buying), creative and production, V Green helps educational institutions at five levels – decoding core purpose, connecting with the right talent, creating potent website, answering admission season requirements and strengthening stakeholder connect. Ravi says, "The agency, like a deft doctor, should be able to diagnose the pain points thoroughly. We have adopted a simple 3D approach - Discuss, Debate and Discover. This 3D approach creates an avenue for the client and the agency to unravel the problem, together."
The agency has helped educational establishments such as Sri Chaitanya Educational Group, DVR College of Engineering and Technology, Holy Mary Group of Institutions, and Carlton Business School among many others to find better market value. Today, with expertise spanning all areas of brand communication, V Green's services include everything from a logo, print campaign to a TV spot. On a concluding note, Ravi confidently says, "Being a small-sized agency is the best part. Our clients can be assured that their brand does not get lost amidst myriad teams and it gets all the attention it rightfully deserves. The craftsmen of communication are well within their reach. They can meet, interact, discuss, and debate with the ideators and creators directly. It saves their time. It saves our time. Soon, the client's realize 'Small's making a big difference.'"