Higher Education Review Magazine

Higher Education Review ›› Magazine ›› July-2018 ›› Special issue

The Do's and Dont's of the Media Industry

Author : Mahesh Ravi , Head of Film Making & Photography, Wiztoonz College of Media and Design

Mahesh Ravi

Mahesh Ravi , Head of Film Making & Photography Wiztoonz College of Media and Design

The Creative industry in India, are providing with abundance of career options with the advent of media and technology. Internet, Social Media, Gaming and the now-cloud Streaming Film industry has triggered the growth of creative industry tremendously in the last 2 years. Creative Education is becoming the most popular and accessible career disciplines available today. Multimedia Developer, Multimedia Designer, Multimedia Artist, Multimedia Tutor, Multimedia Programmer and many more could be the potential career opportunities for Multimedia Generalists.

There is enough opening in the media industry but the question is whether they are capable to handle the industry. The root cause of not getting employed in Media Industry lies in their foundation. There is room for improvement in our creative educational sector. Most of these students are merely getting expertise in software but they must understand that software is just a tool with an expiry date. But, to become successful, you need to have Creative Process and Solution. To understand the creative process, one should have a proper creative foundation and should be well informed about the changing industry scenario.

To understand the creative process, one should have a proper creative foundation and should be well informed about the changing industry scenario



A creative aspirant should always plan his education and career in a way that it will serve as a vital step in taking them to the next level. This is a discipline which requires a lot of work. A common misconception is that the Multimedia is something that you go for when you are not good at doing anything else. If you are not good at anything else, you are going to be bad at multimedia even at a worse level. It takes a lot of effort, time and attitude to master these media. And once you do, you are going to love it. Creativity, Attitude and Knowledge of the medium - these are three principle attributes for any good company to factor in while considering a fresher. This is where most of the run-of-the-mill graduates fail. A well-researched individual with a positive learning attitude will definitely get spot recognition.

An In-depth Research on the Industry

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