Masai, IIM Trichy Launch AI-Powered Digital Marketing, Product

• IIM Trichy and Masai introduce AI-driven courses in marketing and management.
• Programs include projects, case studies, mentoring, and career support.
• Courses focus on practical AI applications for future leadership.

Indian Institute of Management Tiruchirappalli (IIM Trichy) has partnered with Masai to launch two new certificate courses – Applied AI in Digital Marketing and Product Management for the Agentic AI Era. Both programs last for six months and welcome professionals from various fields.

The need for skills in digital marketing and product management is increasing as businesses adjust to AI. Market research predicts that digital marketing will hit USD 786 billion by 2026, while mobile advertising alone might exceed USD 1,000 billion by 2032. Product management is evolving alongside AI. By 2026, AI agents could handle three out of every four customer interactions.

The Digital Marketing with AI curriculum includes campaign strategy, AI applications, prompt engineering, and evaluation methods. Students will additionally engage in over 20 projects that assist them in developing a portfolio. The Product Management program emphasizes utilizing AI in product strategy, design, and execution. Both programs include case studies, mentoring sessions with faculty from IIM Trichy and industry experts, as well as career support.

Also Read: IHM Ranchi Introduces Japanese Language Course for Students

Prateek Shukla, Co-founder and CEO of Masai, stated that the speed of transformation in the business landscape necessitates that professionals acquire new skills rapidly. “Our collaboration with IIM Trichy gives learners the chance to combine academic learning with practical exposure. The goal is to prepare them for leadership roles where they can deliver impact from day one,” he said.

Prof. Saravanan P, Dean (Corporate Relations & Faculty Affairs), IIM Trichy, stated that the emphasis of the programs is on implementation. “Knowledge alone is not enough. These courses give participants the opportunity to test ideas through projects and case studies so that they are ready for real-world challenges,” he said.

Masai will soon incorporate a fintech program powered by AI. Applications for the two new programs are currently available on the Masai School website.