IIT Roorkee Launches AI Digital Marketing Course with Futurense

• India’s first no-code AI MarTech course starts Oct 11, 2025.
• Includes 120+ hours of live classes, 30+ AI tools, capstone project.
• Certification co-issued by IIT Roorkee & Futurense; ₹1.4 lakh fee.

IIT Roorkee has revealed the introduction of a new postgraduate certification program in AI-driven Digital Marketing and MarTech, in partnership with the edtech company Futurense Technologies.

This six-month course is promoted as India's first full-stack, no-code AI marketing certification designed specifically for employed individuals. It is scheduled to begin on October 11, 2025, and will be offered exclusively in an online format on weekends.

To close the knowledge gap, participants will initially take a Futurense Bridge Course, a foundational pre-course module that covers prompt engineering, no-code AI workflows, and integration tools vital for contemporary marketing.

Upon successful completion, participants will obtain a certificate co-issued by IIT Roorkee and Futurense. An optional two-day on-campus immersion at IIT Roorkee is available for further experiential learning.

The program aims to equip professionals with the skills to create and implement AI-driven marketing systems. These consist of instruments for customer relationships management (CRM), data analysis, automation, and content creation.

Participants will receive training on over 30 AI tools, including ChatGPT, Claude, Jasper, Segment, HubSpot, Canva AI, Google Analytics 4, and Looker Studio.

Alongside their studies, students will engage in live AI workshops, address actual brand challenges, and create capstone projects to showcase their practical abilities.

IIT Roorkee states that this course is a reaction to the increasing use of AI in digital marketing, noting that more than 88% of marketers claim to utilize GenAI tools, yet less than 10% implement them throughout the entire marketing funnel.

Also Read: IIM Calcutta, Emeritus Unveil AI-Led Strategic Marketing Course

Emerging job roles such as AI Content Strategist and MarTech Architect are expanding every year at a rate of 15-22%, demonstrating the high demand for experts capable of executing cross-platform, real-time AI-driven marketing strategies.

The course is available to digital marketers, content creators, product managers, business owners, and marketing advisors. The program offers more than 120 hours of live teaching, professional guidance, and hands-on project experience.

The fee for the course is Rs 1.40 lakh in addition to GST. Students will attend live classes on weekends, engage in practical assignments, and finish with a capstone project.